MTG Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture; Representative Director and President: Tsuyoshi Matsushita)'s beauty brand "ReFa" will add three new colors—M Pink, M Mint Green, and M Purple—to two items as the second phase of its new project, "ReFa BEAUTY SHOWCASE."
This color line is planned to be continuously developed in future product expansions, further broadening ReFa's proposed expression of beauty.
Product Name: ReFa Aira WITH
Price: 3,630 yen (tax included)
Release Date: Saturday, April 25, 2026
Sales: Following a pre-release by Club Aira at the ReFa special booth during the TWICE <THIS IS FOR> WORLD TOUR IN JAPAN MUFG STADIUM (National Stadium) starting Saturday, April 25, 2026, it will be sequentially rolled out in various markets.
Product Name: ReFa HEART BRUSH charm
Price: 11,000 yen (tax included)
Release Date: Late May 2026
Sales: Club Aira pre-orders will be accepted at the ReFa special booth during the TWICE <THIS IS FOR> WORLD TOUR IN JAPAN MUFG STADIUM (National Stadium) starting Saturday, April 25, 2026, after which it will be sequentially rolled out in various markets from late May onwards.
*Please contact each store for product availability.
About 'ReFa BEAUTY SHOWCASE'
ReFa BEAUTY SHOWCASE is a project that proposes new beauty in haircare. From the perspective of total haircare, we propose diverse beauty and its experiential value through various items and content, including new products and color variations. By allowing users to find their own style while enjoying themselves, feel uplifted every time they hold it, and experience exhilaration every time they use it, we aim to create new beauty experiences that enrich daily haircare and expand the possibilities of haircare.
< 'ReFa BEAUTY SHOWCASE' Special Site >
https://www.refa.net/beauty_showcase/
About the 'ReFa' Brand
ReFa is a beauty brand that proposes new beauty habits beyond existing frameworks, with "VITAL BEAUTY" as its theme. It discovers unforeseen joys of beauty that transcend time, place, and even gender, expanding possibilities.
< 'ReFa' Brand Site >
http://www.refa.net/
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About MTG Co., Ltd.
MTG has a business vision of "VITAL LIFE," developing brands, products, and services in the BEAUTY and HEALTH domains to realize healthy, beautiful, and vibrant lives for people worldwide.
< MTG Corporate Site >
https://www.mtg.gr.jp/
FACT BOX
- Source: PR TIMES
- Category: New Product
- Organizations: TWICE
- Products / services: ReFa Aira WITH / ReFa HEART BRUSH charm