ReFa, a beauty brand under MTG Co., Ltd. (Headquarters: Nagoya, Aichi Prefecture; President: Go Matsushita), has released a new creative movie for its project 'ReFa BEAUTY SHOWCASE with MISAMO,' featuring MISAMO, the muse for ReFa's hair care category.

The video illustrates ReFa's new value proposition for hair care, depicting how the daily time spent styling hair leads to realizing one's own sense of beauty. Together with MISAMO, it conveys the new possibilities and excitement of hair care.

About the New Creative Movie In the video, each of the three members styles their hair using ReFa products, enjoying the process of grooming and finishing their look to suit their own style. It embodies ReFa's philosophy of enriching daily hair care routines and delivering a sense of exhilaration every time the products are used.

The creative movie and graphics are scheduled to be rolled out via out-of-home (OOH) media, taxi advertising, and X (Twitter) advertising.

'ReFa BEAUTY SHOWCASE with MISAMO' Special Event at ReFa GINZA 'ReFa BEAUTY SHOWCASE with MISAMO' is a special exhibition where visitors can experience the world of beauty represented by ReFa and MISAMO. Held for a limited time at ReFa GINZA, the exhibition features various contents, including the release of the new visual movie, advance trials and pre-orders for limited-color items, and photo opportunities using photo walls and print booths.

Location: ReFa GINZA (GINZA gCUBE, 7-9-15 Ginza, Chuo-ku, Tokyo)

Event Period Pre-opening period: May 20 (Wed) to 29 (Fri) Grand opening period: From May 30 (Sat)

MISAMO Profile MISAMO is a three-member unit consisting of MINA, SANA, and MOMO, the Japanese members of the Asian No. 1 girl group TWICE. They debuted in Japan in July 2023 with the mini-album 'Masterpiece.' In November 2024, they released their 2nd mini-album 'HAUTE COUTURE' and held their first Japanese dome tour. In February 2026, they released their first Japanese album, 'PLAY'.

FACT BOX

  • Source: PR TIMES
  • Category: Event