The beauty brand 'ReFa' from MTG Co., Ltd. (Headquarters: Nagoya, Aichi Prefecture; President: Tsuyoshi Matsushita) introduced its new brand line, 'ReFa MONTECATINI,' in December 2025.

Following the positive response to the nine items currently on pre-sale at ReFa GINZA, we are pleased to announce the addition of four new items to the lineup on Wednesday, May 27, 2026, designed to further enhance beauty.

ReFa MONTECATINI is a brand line that offers a new dimension of beauty inspired by Montecatini, a sanctuary of beauty in Tuscany, Italy.

MTG first encountered Montecatini in 2012. It began when they provided the blessings of the earth, cultivated by Montecatini's special terrain and natural conditions, exclusively for the skincare brand 'MDNA SKIN.' We have since developed numerous products that combine Montecatini's natural ingredients with advanced technology. After 13 years, ReFa MONTECATINI was born with deep gratitude and respect for Montecatini.

Second wave: 4 new ReFa GINZA pre-sale items

ReFa MONTECATINI CLAY MASK 16,500 JPY (tax included) Content: 110g ReFa MONTECATINI TREATMENT OIL 8,800 JPY (tax included) Content: 110mL ReFa MONTECATINI TREATMENT BRUSH 22,000 JPY (tax included) ReFa MONTECATINI BLOW BRUSH 24,200 JPY (tax included)

First wave: 9 ReFa GINZA pre-sale items*

ReFa MONTECATINI SHAMPOO 8,800 JPY (tax included) Content: 700mL ReFa MONTECATINI PRE TREATMENT 14,300 JPY (tax included) Content: 700g ReFa MONTECATINI TREATMENT 16,500 JPY (tax included) Content: 700g ReFa MONTECATINI DRYER 121,000 JPY (tax included) ReFa MONTECATINI STRAIGHT IRON 55,000 JPY (tax included) ReFa MONTECATINI SCALP BRUSH 6,600 JPY (tax included) ReFa MONTECATINI COMB 28,600 JPY (tax included) ReFa MONTECATINI DRYER HOLDER 5,500 JPY (tax included) ReFa MONTECATINI HAIR IRON HOLDER 4,400 JPY (tax included) *Number of items released between December 2025 and March 2026

About 'ReFa GINZA'

'ReFa GINZA,' which opened on Saturday, November 15, 2025, in the upscale cultural hub of Ginza, is the largest flagship store in ReFa brand history. Designed and supervised by world-renowned designer Gwenael Nicolas, the store realizes a space where nature and technology fuse, and will serve as a hub to send the brand message to the world.

To coincide with the grand opening, a new logo and new colors were introduced, and four brand lines, five product categories, and 100 new items* are currently being offered at the world's fastest pace. ・ReFa GINZA official website: https://ginza.refa.net/ ・ReFa GINZA official Instagram: https://www.instagram.com/refa_ginza/ *Number of items released in the first 3 months of opening

About the 'ReFa' brand ReFa is a beauty brand that proposes new beauty habits beyond existing frameworks under the theme of 'VITAL BEAUTY.' We discover new beauty joys that transcend time, place, and gender, and expand possibilities.

<ReFa brand website> http://www.refa.net/

About MTG Co., Ltd. Under the business vision of 'VITAL LIFE,' MTG develops brands, products, and services in the BEAUTY and HEALTH domains to realize healthy, beautiful, and vibrant lives for people all over the world.

<MTG corporate website> https://www.mtg.gr.jp/

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Products / services: ReFa MONTECATINI CLAY MASK / ReFa MONTECATINI TREATMENT OIL