80% of Consumers Want 'Something Different' for Father's Day but Struggle to Find Options—Survey Reveals Gift Rut

MTG Co., Ltd.'s recovery wear brand 'ReD' conducted a survey regarding Father's Day gifts.

While approximately 80% of people want to give 'something different every year,' about 60% reported that they 'tend to give the same thing every year,' highlighting a rut in Father's Day gift-giving. Additionally, two out of three people responded that they 'want to give a gift conscious of health and rest,' putting recovery wear in the spotlight as a new alternative to standard gifts.

Key Survey Findings: - Rut in gifts: 80% want to give something new, but 60% stick to standard categories (alcohol, food, etc.). - Limited options: 65.7% feel Father's Day has fewer gift options compared to Mother's Day. - Difficulty in choosing: 70% face challenges in picking gifts, citing reasons like 'difficult to understand father's preference.' - New alternatives: 70% want health/rest-focused gifts, with 60% showing interest in recovery wear.

Survey Overview: - Dates: May 20 – May 25, 2026 - Respondents: 300 men and women aged 20-60 nationwide. - Method: Internet survey.