MTG Co., Ltd. (Headquarters: Nagoya, Aichi Prefecture; President and CEO: Takeshi Matsushita) will launch the compact straightening iron "ReFa STRAIGHT IRON CS" from its beauty brand ReFa on Wednesday, August 5, 2026.

Responding to increasing customer demand for convenient hair styling during business trips, travel, and on-the-go use—such as "we want a more compact hair iron" and "we’d use one that’s easy to carry"—this new straightening iron was developed based on direct consumer feedback. Despite its lightweight and compact design, ideal for portability, the device features ReFa’s two proprietary technologies: "Carbon Layer Plate" and "Heat Sensing." These ensure sufficient heat distribution even in a small form factor, enabling beautiful styling from the face-framing areas to the ends of the hair. Easily fitting into bags, it delivers ReFa’s signature damage-free, high-quality styling experience across various scenarios including outings, travel, and business trips.

Product Overview

Product Name: ReFa STRAIGHT IRON CS Color: Ivory

Price: ¥26,400 (tax included)

Release Date: August 5, 2026 (Wednesday) Dimensions: Approx. 238mm × 38mm × 26mm

Weight: Approx. 275g (including power cord)

Power Supply: AC100–240V, 50/60Hz

Plate Temperature: 140°C / 160°C / 180°C / 200°C

Availability: Gradual rollout across markets, primarily via B happy (an e-commerce site for salon customers) and the MTG online shop.

※ For store-specific availability, please contact individual retailers.

About the ReFa Brand

ReFa is a beauty brand that proposes new beauty rituals beyond conventional boundaries, centered on the theme of "VITAL BEAUTY." It seeks to discover previously unknown joys of beauty that transcend time, place, and even gender, expanding possibilities for self-expression.

<ReFa Brand Website>

http://www.refa.net/

＝＝＝＝＝＝＝＝＝＝＝＝＝＝

About MTG Co., Ltd.

MTG operates under the business vision of "VITAL LIFE," developing brands, products, and services in the BEAUTY and WELLNESS domains to help people worldwide live healthy, beautiful, and vibrant lives.

<MTG Corporate Website>

https://www.mtg.gr.jp/

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Products / services: ReFa STRAIGHT IRON CS