What is the primary focus of Muture's participation in the conference?

Muture aims to share practical insights on how to integrate design research into the unique cultures of large organizations, moving beyond technical methodology to focus on human relationships.

What is the 'Pattern Language' mentioned in the workshop?

It is a framework developed by Muture based on real-world organizational transformation successes and failures, designed to help stakeholders navigate complex collaborative environments.

Muture Inc. Announces Diamond Sponsorship of RESEARCH Conference 2026

Published May 28, 2026 2:55 AM ・ Updated Jun 14, 2026 6:33 AM ・ 5 min read ・ Source: PR TIMES

Muture Inc. will serve as the premier sponsor for Japan's leading design research conference, sharing insights on embedding research within organizational culture and human-centric transformation.

Muture Inc. (Headquarters: Tokyo; CEO: Daisuke Azami) is pleased to announce its participation as a Diamond Sponsor for "RESEARCH Conference 2026," scheduled for June 28, 2026, in Roppongi, Tokyo, and online.

Muture specializes in driving organizational transformation and DX/AX initiatives for major corporations and social sectors. The company maintains that delivering true research value requires more than just methodology; it necessitates a deep understanding of an organization’s unique culture and a commitment to nurturing human relationships. This sponsorship aims to share practical knowledge on rooting research practices within diverse organizational structures.

### About RESEARCH Conference 2026 Date: June 28, 2026 (Sunday) The conference serves as a platform for sharing practical expertise in design and UX research, aiming to broaden the impact of research across government, enterprise, and startup sectors.

### Muture’s Participation Details

1) Sponsor Session (10:40–10:50 AM) Topic: "The 'Native' Perspective: More Crucial Than Technique for Embedding Research in Organizations" Speaker: Mai Fukushima (Strategic Designer) This session explores why understanding local organizational habits and building relationships is a prerequisite for effective research, drawing from Muture's dual experience as both external consultants and internal partners.

2) Workshop (1:00–1:45 PM) Topic: "Enhancing 'Non-AI Skills': A Pattern Language Workshop for Relationship Management" Speakers: Daisuke Azami (CEO / Management Coach) & Junichi Yoshino (Service Designer) In an era of rapid AI evolution, project success increasingly depends on human dynamics. Participants will use Muture’s proprietary "Pattern Language" cards to visualize and resolve stakeholder friction.

3) Exhibition Booth Muture will host a booth where attendees can interact with team members and view the physical "Large Enterprise Organizational Transformation Pattern Language" cards used in their consulting practice.

### About Muture Inc. Established in 2022 as a joint venture between Marui Group and Goodpatch, Muture is dedicated to "Mutualism"—designing systems where diverse values coexist. The company name is a portmanteau of "mutualism" and "future."

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Source: PR TIMES
Category: Corporate Sponsorship & Professional Conference

Muture Inc. Announces Diamond Sponsorship of RESEARCH Conference 2026

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