Mavericks Adds Dutch and Malay to Video Generation AI "NoLang", Enabling In-house Production of Videos for the Netherlands and Malaysia Without Translators or Narrators

Mavericks Inc. (Headquarters: Bunkyo-ku, Tokyo; Representative: President and CEO Shota Okuno), the provider of the video generation AI "NoLang," has added "Dutch" and "Malay" to NoLang's video generation capabilities. Users can simply select the language from the menu to generate videos with narration and subtitles in the local language from Japanese materials. The system also automatically adjusts video length based on speaking speed. This offers a more efficient video production option for companies looking to enhance their IR communications, e-commerce expansion, and onboarding for the Netherlands and Malaysia, without the need for translation companies or narrators.

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Growing Demand for Local Language Videos Amidst Over 700 Japanese Companies in the Netherlands and E-commerce Growth in Malaysia

According to the Japan External Trade Organization (JETRO), over 700 Japanese companies have established bases in the Netherlands, nearly doubling in the past decade since 2014, highlighting its growing importance as an investment destination in Europe. The Netherlands is a crucial market chosen as a European headquarters (Note 1), and for these expanding companies, the ability to communicate IR information and product/service introductions in the local language (Dutch) is a critical factor in building relationships with local employees, business partners, and investors.

Meanwhile, Malaysia's e-commerce market continues to grow steadily, with high growth expected in the future. Fueled by this strong digital demand, Malaysia, while having Malay as its national language, is a multi-ethnic and multilingual society. This has created a market characteristic where appealing to local consumers in Malay, in addition to English and Chinese content, significantly impacts penetration.

Research data also clearly shows that language barriers directly affect purchasing behavior and comprehension. A survey by CSA Research (Common Sense Advisory) of 8,709 consumers in 29 countries found that 76% "would like to purchase products offered in their own language," and 40% "would not purchase from a site only in another language" (Note 2). This indicates that regardless of the region or culture, whether it's Western Europe like the Netherlands or Southeast Asia like Malaysia, the importance of local language content is a common challenge. However, localizing videos and materials through external translation companies or narration recording is a significant burden in terms of both time and cost, often hindering simultaneous expansion into multiple languages and markets. Against this backdrop, Mavericks, the provider of video generation AI "NoLang," is focusing on expanding its supported languages to create a multilingual video generation environment that does not rely on outsourcing to translation companies or narration recording.

Note 1: Japan External Trade Organization (JETRO) "Continued Expansion into the Netherlands, Over 400 Members in the Japanese Chamber of Commerce and Industry in the Netherlands" (Number of Japanese company bases in the Netherlands was 701 as of October 2024, nearly doubling in the 10 years since 2014)

Note 2: CSA Research "Can't Read, Won't Buy" (72.1% of consumers responded that they spend most of their time on websites/content written in their own language)

NoLang Video Generation Now Supports "Dutch" and "Malay"

With this latest update, the video generation AI "NoLang" has added two new languages to its video generation capabilities: "Nederlands (Dutch)" and "Bahasa Melayu (Malay)."

The operation is extremely simple. By simply selecting either Dutch or Malay from the "Language Settings" menu on the video generation screen, users can create avatar-explained videos (avatar videos) directly in the selected language.

Whether creating IR videos for Dutch branches or e-commerce product introduction videos for Malaysia, users can switch the language setting while keeping the original script or materials as they are. This language selection menu is available across all video generation modes supported by NoLang, including text input, PDF materials, and audio files, allowing users to start producing videos for the Netherlands and Malaysia without changing their existing workflow.

Complete Dutch and Malay Videos by Simply Uploading Japanese Materials

NoLang can automatically generate avatar videos from various input formats, including text input, questions, instructions, PDF materials, and audio/video files. By selecting Dutch or Malay as the output language, videos with local language scripts, narration, and subtitles can be generated directly from Japanese scripts or materials.

New Dutch and Malay support is also available for video generation modes such as "Presenting Materials," "Summarizing Materials," and "Analyzing Materials" that use PDFs as input. By simply uploading existing Japanese documents like financial reports or product materials, users can create explanatory, summary, or analytical videos ready for deployment in the Netherlands and Malaysia.

Videos are completed by simply uploading materials

Furthermore, for already generated videos, conversion to Dutch or Malay is possible with a single click from the conversion button on the viewing screen. There is no need to recreate videos originally made in Japanese; existing video assets can be leveraged for multilingual deployment as they are.

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Optimized Subtitles and Speaking Speed for Dutch and Malay

The generated videos are designed for readability. Subtitles (captions) displayed in the videos use fonts compatible with the Latin script of Dutch and Malay, ensuring correct display without missing or distorted characters.

Additionally, NoLang is equipped with a mechanism that automatically adjusts the narration playback time and estimated video length based on the standard character count per minute for each language during video generation. This feature has now been extended to support Dutch and Malay. By adjusting playback time based on differences in character count and word grouping for each language, the system prevents unnatural elongation or overly fast speech, generating videos where narration and subtitles flow at a natural tempo.

Three Use Cases: IR Videos, Cross-Border E-commerce, and Onboarding

With the addition of Dutch and Malay support, users can now immediately create videos tailored to the specific market characteristics of each region using their existing Japanese materials within NoLang.

First, for companies expanding into the Netherlands as a European headquarters, they can simply upload financial reports or investor relations materials and select Dutch as the output language to create IR or explanatory videos for local shareholders, business partners, and investors. Existing product or service introduction materials can also be input to generate introduction videos with Dutch narration and subtitles, directly localizing them. This eliminates the need for repeated outsourcing to translation companies or arranging narration recordings, allowing for swift video preparation in line with material updates.

Second, for cross-border e-commerce targeting the Malaysian market, product specification sheets or catalogs can be uploaded to generate product introduction videos with Malay narration and subtitles. A key strength is their immediate deployability on e-commerce product pages or social media advertisements, where appealing to local consumers is crucial.

Third, for onboarding materials for local employees and business partners, existing Japanese manuals or guides can be uploaded, and by switching the output language to Dutch or Malay, they can be utilized as multilingual onboarding videos. Delivering information in the local language, which might otherwise be lost due to language barriers, represents a significant positive change for both expanding companies and the local society.

Future Outlook

Mavericks will continue to sequentially expand support for languages with high user demand and for the native languages of rapidly growing foreign communities within Japan. As an "infrastructure for multilingual video production" centered around Japan and Asia, we will continue to support information dissemination that transcends language barriers.

What is Video Generation AI "NoLang"?

"NoLang" is a video generation AI service developed in Japan that can generate videos in as little as a few seconds by simply inputting text, PDF/PPTX materials, website URLs, or even image, audio, and video files.

Since its release in July 2024, it has garnered over 200,000 registered users and surpassed 100 corporate clients. It is utilized for a wide range of applications, including creating summary videos of news articles, producing content for social media, and transforming internal training materials into videos, boasting the largest scale among Japanese-developed video generation AI products (as of July 2026) *.

It offers abundant assets such as over 100 avatars and more than 300 types of voices, along with features for creating custom avatars and rich voice synthesis capabilities, enabling anyone to create high-quality videos instantly without specialized knowledge.

* Comparison based on the number of registered users (our research)

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Company Overview

Company Name

Mavericks Inc.

Head Office Location

Room 1A, Core Hongō Building, 3-43-16 Hongō, Bunkyō-ku, Tokyo 113-0033

Representative

Shota Okuno

Established

September 12, 2023

Business Activities

Provision of real-time video generation AI "NoLang" and the newsletter "Mavericks AI News" delivering the latest AI information.

Company HP

https://www.mvrks.co.jp/

Mavericks Inc. is a product-out generative AI startup. We possess numerous cutting-edge proprietary products, including the real-time video generation AI "NoLang" and the super-resolution technology "Kakudai." Our team specializes in development, staying at the forefront of the development scene in the era of generative AI.

We welcome inquiries from those interested in NoLang, as well as from corporate business personnel, those considering introducing AI services to their customer base, and DX managers within organizations. Please contact us via the email address below.

Contact: [email protected]