Mybest: Skincare 'Trending Keywords' and 'Rising Rankings' from 30 Million Monthly Users

Mybest: Skincare Trends Analyzed from 30 Million Monthly Users

Mybest, a product comparison service with over 30 million monthly unique users, has analyzed its search data to reveal trending keywords and rankings from April to May.

### Trending Skincare Keywords (Session Growth Rate)

1. **Dipotassium Glycyrrhizate Lotion** - A quasi-drug skincare item expected to prevent rough skin. With high pollen counts this year, skin irritation due to pollen dermatitis has become severe. In addition, the consumer behavior of selecting products by ingredient name rather than brand name is becoming established, likely leading to targeted searches for this anti-inflammatory ingredient.

2. **Sunscreen Emulsion** - May is a period when UV levels surge. In addition to seasonal factors, the trend of 'one-step UV care'—using just a UV emulsion after lotion—is spreading through beauty doctors and media, likely contributing to increased searches.

3. **Mud Pack** - April is a time when skin irritation increases due to pollen and spring UV rays. Interest in pore cleansing and sebum care tends to rise, likely leading to searches as 'Spring Special Care'.

4. **Child Seat Heat Shield Cover** - In addition to rising temperatures, demand increased just before the Golden Week driving season.

### Company Overview: Mybest Inc.

Operating with the mission of 'realizing the best selection experience using the internet,' Mybest develops and operates the product comparison service 'Mybest' both domestically and internationally. Founded in October 2016, with headquarters in Chuo-ku, Tokyo.

*For details, please refer to the Mybest Info May Issue (https://x.gd/4w5iZ) and June Issue (https://x.gd/yDzle).