Mybest, operator of a product comparison service used by 30 million people monthly, begins content distribution on "Furosauna TV," a signage media for bathing facilities, from July 1 (Wed).

Mybest Inc. (Headquarters: Chuo-ku, Tokyo; CEO: Toru Yoshikawa; hereinafter "Mybest"), which operates the product comparison service "Mybest," will begin distributing Mybest content on "Furosauna TV," a digital signage media for bathing facilities such as public baths and saunas, starting July 1, 2026 (Wed).

Background of the Initiative

Mybest's mission is to "realize the best selection experience using the internet." We support each individual's "choice" by actually purchasing over 2,000 products every month and thoroughly testing them based on verification standards designed by specialized personnel. We disseminate product introductions and useful lifestyle information based on this verification data through various channels, including YouTube.

On the other hand, it is a fact that this kind of information is difficult for consumers to encounter unless they actively search for it. Therefore, Mybest believes that product selection and useful lifestyle information can be naturally delivered during relaxing moments like bathing and saunas, and has begun distribution on "Furosauna TV."

<Overview>

- Distribution Destination: "Furosauna TV" (Digital signage media for bathing facilities such as public baths and saunas)

- Distribution Start Date: July 1, 2026 (Wed)

- Distribution Content: Product introductions and useful information based on Mybest's verification data

- Distribution Area: Primarily bathing facilities in the Tokyo metropolitan area (as of June 2026)

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Key Points of This Collaboration

1. Content based on verification data updated monthly for bathing facilities

Mybest purchases over 2,000 products every month and thoroughly tests them in-house based on verification standards designed by specialized personnel. Content such as product introductions based on this verification data will be broadcast on the screens of bathing facilities, with the distribution content changing monthly to continuously deliver information that matches the season and trends. This will be a new touchpoint for delivering reliable information to those who have not had the opportunity to encounter Mybest before.

2. Naturally encounter useful lifestyle information during relaxation time

We provide product selection and useful lifestyle information during relaxing moments of bathing and saunas. We aim to deliver an experience where users can unexpectedly encounter useful information, rather than having to "search for it."

Future Outlook

We will continue to expand the reach of Mybest's information through various media and channels, not limited to online. We have already collaborated across industries and channels, including content distribution on retail apps and in stores, and providing data to Yahoo! Search's "Shopping AI Assistant." This initiative with "Furosauna TV" is part of these efforts to support each individual's best "choice."

About "Furosauna TV"

Details: https://furosauna.com/tv/

"Furosauna TV (Furo to Sauna no TV Kyoku)" is a digital signage media specializing in bathing facilities such as public baths and saunas. Currently, installations are primarily progressing in bathing facilities in the Tokyo metropolitan area.

Mybest Inc.

With the mission of "realizing the best selection experience using the internet," Mybest Inc. develops and operates "Mybest," one of Japan's largest product comparison services, used by over 30 million unique users monthly. We currently operate in eight countries and regions besides Japan and aim to change the world by realizing the best selection experience.

- Location: Sumitomo Fudosan Tsukiji Building, 7-17-1 Tsukiji, Chuo-ku, Tokyo

- Representative: Toru Yoshikawa

- Founded: October 2016

- Business Activities: Operation of "Mybest," a product comparison service that compares and verifies products and services in all genres, including home appliances, daily necessities, cosmetics, and fashion, to support users in making optimal choices.

- Corporate Site: https://my-best.com/company/

Product Comparison Service "Mybest"

"Mybest" is one of Japan's largest product comparison services specializing in the field of "choice." We support each individual's best "choice" by providing recommended information on products and services based on thorough in-house verification and fair selection criteria from expert opinions. In the future, by combining our extensive product database with user information, we aim to create a world where everyone can more easily find their own "best" by providing a personalized selection experience.

- Mybest Official Website: https://my-best.com/

- Mybe Magazine: https://my-best.com/magazine

- Mybest Official X: https://x.com/mybestcom

- Mybest Official Instagram: https://www.instagram.com/mybestcom/

- Mybest Official TikTok: https://www.tiktok.com/@mybest_com

- Mybest Official YouTube: https://www.youtube.com/@mybest2760

- Mybest App: https://mybest.go.link/heG0k

- Mybest LINE Official Account Media: https://line.me/R/ti/p/%40oa-mybest