Kagawa Prefecture and the Kagawa Prefecture Tourism Association will hold "Udon Prefecture Night," by sponsoring the Tokyo Yakult Swallows vs. Yomiuri Giants game held at Meiji Jingu Stadium on July 16, 2026, with the aim of increasing recognition and promoting tourism in the Tokyo metropolitan area.

On the day of the event, there will be a ceremonial first pitch by Nao Kusaka, Udon Prefecture Tourism Ambassador and gold medalist in the Men's Greco-Roman 77kg wrestling at the Paris 2024 Olympics, as well as a tourism PR booth, sales of prefectural products, and screening of tourism PR videos on the stadium's vision screens.

Furthermore, a visitor-exclusive campaign offering a chance to win accommodation vouchers for facilities in Kagawa Prefecture and a selection of prefectural products will be held, disseminating the charms of Kagawa Prefecture's food, nature, and tourism to baseball fans in the Tokyo metropolitan area.

[Event Overview]

Date & Time: July 16, 2026 (Thu), 6:00 PM game start

Location: Meiji Jingu Stadium (3-1 Kasumigaoka-cho, Shinjuku-ku, Tokyo)

Matchup: Tokyo Yakult Swallows vs. Yomiuri Giants

Sponsor: Kagawa Prefecture / Public Interest Incorporated Foundation Kagawa Prefecture Tourism Association

Content: Ceremonial first pitch, tourism PR, prefectural product sales, video screening, etc.

["Udon Prefecture Night" Event Details]

1. Ceremonial First Pitch by Udon Prefecture Tourism Ambassador Nao Kusaka

Nao Kusaka, gold medalist in the Men's Greco-Roman 77kg wrestling at the Paris 2024 Olympics, will appear for the ceremonial first pitch.

2. Kagawa Prefecture Tourism PR

Dissemination of Kagawa Prefecture tourism information, sales of Kagawa Prefecture products, and screening of tourism PR videos.

3. Visitor-Exclusive Prize Campaign

Winners will be selected by lottery from those who follow Udon Prefecture's official Instagram (@udonken_Kagawa) and answer the survey via "Click here for the survey" in the stories.

- Application Period: July 16, 2026 (Thu) only

- Prizes: 1st Prize: Accommodation voucher for facilities in Kagawa Prefecture; 2nd Prize: Selection of Kagawa Prefecture products; 3rd Prize: Sanuki Udon

4. Novelty Distribution to Visitors

Novelties (Marugame uchiwa fans, rare sugar products, etc.) will be distributed to the first 20,000 visitors at the entrance gate.

End of the rainy season, full summer! Introducing Kagawa's recommended summer scenic spots trending on social media.

Enjoy refreshing sea bathing & miraculous sunset experience at "Chichibugahama"

Chichibugahama, which boasts immense popularity on social media as "Japan's Uyuni Salt Lake," is an open beach with a beautiful sandy shore stretching for about 1km. During the day, enjoy sea bathing in the calm Seto Inland Sea, and at dusk, a fantastical scenic view appears with the sky reflected in the tidal pools. It is a popular spot representing Kagawa, where you can enjoy different expressions of the scenery from day to evening.

Mitoyo City Tourism Exchange Bureau: https://www.mitoyo-kanko.com/

Chichibugahama Chichibugahama Sunset

Enjoy a summer resort feel on "Shodoshima," the island of olives

Shodoshima, floating in the Seto Inland Sea and known as "Japan's Mediterranean," is blessed with a warm climate year-round. It is a popular tourist destination where you can enjoy the island's unique scenery while driving or cycling, with scenic spots such as "Michi-no-Eki Olive Park," which offers a Mediterranean-like landscape, and "Angel Road," where a sandy path appears with the ebb and flow of the tide.

Shodoshima Tourism Association: https://shodoshima.or.jp/

Angel Road Michi-no-Eki Olive Park

FACT BOX

  • Source: PR TIMES
  • Category: Event