What percentage of 893 MySauna customers cited Japanese-made quality as their top reason for purchase?

33.2% of 893 MySauna customers chose the product for its Japanese-made quality and after-sales support.

How many customers participated in the MySauna survey conducted by 株式会社MySauna?

A total of 893 customers participated in the MySauna survey conducted by 株式会社MySauna.

What was the second most common reason among 893 MySauna buyers for purchasing the product?

The second most common reason was compliance and sense of security, cited by 23.6% of 893 purchasers.

What percentage of MySauna customers mentioned showroom quality実感 as a key factor in 2023?

20.7% of MySauna customers highlighted quality実感 in showrooms as a decisive factor in their purchase.

Which brand was the focus of the survey involving 893 customers regarding sauna purchasing reasons?

The survey involving 893 customers focused on the brand MySauna by 株式会社MySauna.

【MySauna Survey】We Asked 893 Purchasers About the 'Number One Reason for Choosing MySauna'

Published May 25, 2026 9:09 PM ・ Updated Jun 14, 2026 3:58 PM ・ 4 min read ・ Source: PR TIMES

株式会社MySauna conducted a survey of 893 customers on why they chose MySauna. The top reasons were Japanese-made quality and after-sales support (33.2%), compliance and sense of security (23.6%), and quality実感 in showrooms (20.7%).

株式会社MySauna conducted a survey among customers who purchased MySauna by the end of January 2025, asking for the 'number one reason' for their selection. We are presenting the realistic results collected from 893 respondents.

Survey Overview - Target: Customers who purchased MySauna by the end of January 2025 - Valid responses: 893 - Method: Survey for purchasers - Content: The number one reason for choosing MySauna

Survey Highlights: The deciding factors are 'domestic quality' and 'sense of security.' The reasons given for choosing MySauna are as follows: - Domestic quality and after-sales support: 33.2% - Compliance and sense of security: 23.6% - Best quality among all showrooms visited: 20.7% - Flexibility in customization: 19.5% - Speed and accuracy of response: 3.0%

1st Place: Domestic quality and after-sales support (33.2%) The most frequent reason was the high quality unique to domestic products and the robust after-sales support system after installation. Since a sauna is a facility used for a long period, not only initial quality but also support in case of emergencies became a major deciding factor.

2nd Place: Compliance and sense of security (23.6%) Compliance with various laws, such as the Fire Service Act, is essential for sauna installation. MySauna thoroughly executes safe design and construction according to laws, which is directly linked to a 'sense of security' and is highly evaluated by customers.

3rd Place: Best quality among showrooms (20.7%) Among customers who actually visited multiple showrooms and compared products, over 20% answered that 'MySauna's quality was the best.'

Conclusion: Why MySauna is chosen This survey shows that approximately 77.5% of customers chose MySauna because they valued the 'reliable quality' of the sauna unit and the 'safety and sense of security' from installation to operation.

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Source: PR TIMES
Category: Survey
Products / services: MySauna

【MySauna Survey】We Asked 893 Purchasers About the 'Number One Reason for Choosing MySauna'

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