Mynet Inc. is promoting the efficiency of operational tasks using AI, based on the know-how cultivated through the operation of over 80 game titles. The company has set a goal of 'reducing operating costs by 50%' and aims to improve user experience by concentrating the saved resources on 'value creation that only humans can do.' Currently, AI is being used for high-speed analysis of user needs, automation of master data entry, and production of creative materials, with a 20% cost reduction already achieved. Moving forward, the company plans to expand the number of titles and consider providing these solutions to other game companies.

FACT BOX

  • Source: PR TIMES
  • Category: corporate_strategy