Survey Report: Usage and Purchase Drivers for Tea-Based Beverages (13th Annual Study)

Survey Findings on PET Bottled Tea Beverages

MyVoice Com, Inc. conducted its 13th online survey regarding "Tea-Based Beverages" from April 1 to April 7, 2026. The study gathered feedback from 11,047 monitors regarding consumption habits and key factors influencing the purchase of PET bottled tea (excluding black tea).

### Key Findings

#### Preferred Daily Beverages In terms of daily non-alcoholic beverage consumption, "coffee" ranked highest at 74.6%, followed by "green tea" at 62.3%. "Milk" and "barley tea" followed, each at around 30%. Green tea consumption has shown a gradual decline since the 2012 survey.

#### Frequency of Tea Beverage Consumption (Excluding Black Tea) More than 80% of respondents drink PET bottled tea beverages (excluding black tea), with nearly 40% drinking them at least once a week. Consumption frequency is particularly high among consumers of brands like "Suntory Oolong Tea" and "Tokucha."

#### Key Purchase Drivers "Ease of drinking" and "price" are the most significant factors, each cited by nearly 50% of consumers. Other factors include "volume," "taste strength," and "perceived umami." Consumers selecting barley tea place a higher emphasis on "volume," while those choosing brands like "Tokucha" or "Goma Mugicha" are driven by health benefits.

#### Consumption Occasions "When thirsty" was the most common occasion for consumption at 41.7%, followed by "lunch" (37.0%) and "during work, study, or housework."