[Stationery Survey] Just over 20% are particular about stationery. Among stationery purchasers, over 50% buy from "100-yen shops," while "variety stores" and "home centers" each account for around 25%.

<< TOPICS >>

Just over 20% are particular about stationery. When purchasing stationery, "price" is the top priority for nearly 70% of purchasers, followed by "size" at about 45%, and "excellent functionality, practicality" and "design" each at around 30%.

Regarding where stationery is purchased, "100-yen shops" are used by over 50% of purchasers, with "variety stores" and "home centers" each accounting for around 25%.

MyVoice Communications Co., Ltd. (Chiyoda-ku, Tokyo, President & CEO: Shintaro Shimizu) conducted its 7th internet survey on "Stationery" from June 1st to 7th, 2026.

The survey asked about preferences for stationery, purchasing habits, and favorite stationery items through open-ended questions. We are pleased to announce the survey results.

【Survey Target】 MyVoice Communications survey monitors

【Survey Method】 Internet survey (online research)

【Survey Period】 June 1st - June 7th, 2026 【Number of Respondents】 10,773

【Detailed Survey Results】 https://myel.myvoice.jp/products/detail/33510

◆ Stationery Preferences

Those who are particular about stationery, combining "particular" and "somewhat particular," account for just over 20%.

Among women in their teens and 20s, this figure is just over 30%, and among women in their 40s-60s, it is just under 30% for each age group.

◆ Stationery Purchased for Personal Use

Stationery purchased for personal use (multiple responses) includes "ballpoint pens" at 63.1%, "mechanical pencils" at 28.1%, and "cellophane tape" at 25.0%.

"Correction fluid/tape," "planners," "writing paper," "glue," "cellophane tape," "sticky notes," and "envelopes" show higher proportions among women and older age groups.

◆ Key Factors When Purchasing Stationery

Key factors when purchasing stationery (multiple responses) include "price" at 66.4% of stationery purchasers, "size" at 45.3%, and "excellent functionality, practicality" and "design" each at around 30%.

"Size," "design," "color," and "shape" show higher proportions among women, with particularly large gender differences for "design" and "color." Furthermore, "design" is the top-ranked factor among those who answered they are "particular" about stationery.

*For the continuation of the graphs and more details, please refer to 【Detailed Survey Results】.

◆ Places of Stationery Purchase

Places of stationery purchase (multiple responses) include "100-yen shops" at 52.8% of stationery purchasers, and "variety stores" and "home centers" each at around 25%.

Among those who are particular about stationery, the proportion of purchases from "variety stores" and "large specialty stationery stores" is higher. In particular, "variety stores" are ranked first among those in their teens and 20s, reaching about 45% among women in their teens and 20s.

*For the continuation of the graphs and more details, please refer to 【Detailed Survey Results】.

◆ Timing of Stationery Purchase and Replacement

Timing of stationery purchase and replacement (multiple responses) includes "used up/finished" at 70.3% of stationery purchasers, "became unusable" at 64.6%, and "became necessary for a specific purpose" at 20.6%.

"Used up/finished" and "became unusable" show lower percentages among younger age groups.

◆ Favorite Stationery Manufacturers

When asked about favorite stationery manufacturers among stationery purchasers (multiple responses), "Kokuyo" was at 30.4%, "Zebra" at 20.3%, and "Mitsubishi Pencil," "Pilot Corporation," and "Tombow Pencil" were each in the teens, ranking as the top manufacturers.

<< Respondent Comments >>

☆ Favorite Stationery and Recommended Points (2,427 items total)

I use the Rollbahn flexible notebook.

It's expensive, but since I can keep using it by adding refills, it might not be that expensive in the long run. The design makes me want to keep using it, and the material is sturdy, so it doesn't show much wear even with continued use. (Male, 36)

I'm particular about brand-name ballpoint pens to prevent losing them. I used to lose cheaper pens more often. (Male, 48)

Easy-to-peel stickers.

For meetings or parties where many people don't know each other, I write names on them and have people stick them on their clothes. They're disposable after the event. (Male, 73)

It's a highlighter called Kirena. I like it because it's easy to draw with. (Female, 16)

My recent stationery purchase is the cardboard cutter "Dan-chan" by Hasegawa Cutlery, which I bought on Amazon.

It's been a great help for cutting tape on cardboard at home and work. I was impressed by how easy it is to use for the low price. I bought two, one for home and one for work, and I love them. (Female, 37)

<Survey Results Details>

Survey Results on Stationery

https://myel.myvoice.jp/products/detail/33510

※Regarding the publication and citation of survey results

These are the results of an independent survey conducted by MyVoice Communications, Inc. via internet research (online research).

When publishing or citing the survey results, please be sure to include the notation "Survey by MyVoice Communications" or "Survey by MyVoice Communications, Inc."

<Inquiries>

For inquiries regarding the survey results, please contact the following email address:

[email protected] (MyEL Representative)

<Related Information>

You can also view introductions to the survey database "MyEL," where MyVoice Communications' independent survey results can be browsed, and the AI analysis tool for survey data "CotoEL," as well as survey results, on note. Please take a look.

note Publication Page

<Company Overview>

MyVoice Communications Co., Ltd.

【Representative】 President & CEO Shintaro Shimizu

【Established】 July 1999

【Capital】 161.83 million yen (including capital reserve)

【Business】 Internet surveys, offline surveys, text mining, survey databases, AI analysis services

【Location】 Sakaeha Building 5F, 3-17-11 Kanda Nishikicho, Chiyoda-ku, Tokyo

【Company HP】 https://www.myvoice.co.jp/

MyVoice Communications is a research company within the ITOCHU Group, primarily offering internet survey services.

★ We are recruiting "survey monitors" to participate in surveys. Please see here for details.