Survey on Canned Chuhai: Over 40% of Japanese Drink Canned Chuhai, Nearly 20% Consume It Weekly. Nearly 20% Also Drink Non-Alcoholic Versions

<< TOPICS >>

Over 40% of respondents drink canned chuhai, nearly 20% consume it 1–2 times per week or more. Nearly 20% drink non-alcoholic canned chuhai.

What consumers expect from canned chuhai: 'Preferred flavor' is the top expectation at over 40% of drinkers, followed by 'not sweet or low sweetness,' 'enjoyable fruit juice sensation,' and 'refreshing'—each cited by over 30%.

MyVoice Co., Ltd. (Chiyoda-ku, Tokyo; President & CEO: Shintaro Shimizu) conducted its 18th internet survey on 'Canned Chuhai Consumption' from June 1 to 7, 2026.

The survey asked about consumption frequency, expectations, and non-alcoholic chuhai usage. Below are the results.

【Survey Target】 MyVoice's survey panel members

【Method】 Internet survey (online research)

【Period】 June 1–7, 2026 【Respondents】 10,896

【Detailed Results】 https://myel.myvoice.jp/products/detail/33501

◆ Canned Chuhai Consumption Frequency

Over 40% of respondents drink canned chuhai.

Nearly 20% drink it at least once or twice a week, accounting for nearly 40% of canned chuhai drinkers. Among men aged 30–40, the rate is around 50%, higher than other groups, indicating higher consumption frequency.

◆ Canned Chuhai Consumed in the Past Year

Canned chuhai consumed in the past year (multiple responses): 'Kirin Hyoketsu®' at 41.3%, 'Horoyoi' at 30.1%, and '-196' at 25.0%.

'Horoyoi' ranked first among women and is particularly popular among younger demographics.

◆ What Consumers Expect from Canned Chuhai

Expectations (multiple responses): 'Preferred flavor' at 43.6% of drinkers, and 'not sweet or low sweetness,' 'enjoyable fruit juice sensation,' and 'refreshing' each cited by over 30%.

Among those who mainly drink 'Zuiyoku Shibori' or 'Kirin Honshibori™ Chuhai,' 'enjoyable fruit juice sensation' is highly valued. For 'Horoyoi' drinkers, 'low alcohol content' and 'easy to drink' are more frequently cited.

For drinkers of 'Asahi GINON,' 'Kodawari Sakaba Lemon Sour, Takohai,' and 'THE PEEL,' 'not sweet or low sweetness' and 'refreshing' rank in the top two.

※ For additional graphs and time-series trends, please refer to the 【Detailed Results】.

◆ Intent to Drink Canned Chuhai

Those who 'want to drink' or 'somewhat want to drink' canned chuhai total nearly 40%.

Slightly higher among men aged 40–50, and among those who drink canned chuhai more than 2–3 times per month, the rate reaches the 90% range.

◆ Reasons for Wanting to Drink Canned Chuhai

Reasons (multiple responses): 'Easy to drink casually' at 50.9% of those interested, followed by 'delicious,' 'has my favorite taste or flavor,' and 'affordable price'—each in the 40% range.

'Affordable price' is more popular among men, while 'favorite taste or flavor,' 'fruit juice sensation,' and 'relaxing' are more popular among women. 'Delicious' and 'favorite taste or flavor' are particularly favored by younger generations.

◆ Non-Alcoholic Canned Chuhai Consumption

Nearly 20% of respondents drink non-alcoholic canned chuhai.

When asked about their mindset while drinking, 6.4% said they drink it 'as a substitute for canned chuhai,' while 5.4% each said they drink it 'with the same mindset as regular chuhai' or 'as a different beverage from chuhai.'

Among non-alcoholic canned chuhai drinkers, about 35% use it as a substitute for alcoholic chuhai.

<< Respondent Comments >>

☆ How people drink canned chuhai (3,126 responses)

When I want to get clearly tipsy right from the start during home drinking. (Male, 22)

While eating greasy foods like fried dishes. Also when playing games at home. (Male, 48)

On the way back from a long shopping trip, when my wife takes over driving, I drink in the passenger seat. (Male, 70)

Whenever I feel like drinking alcohol. Usually with dinner, but sometimes I start a bit early. (Female, 26)

While watching anime or dramas, with chocolate as a snack. (Female, 38)

After dinner, sharing a 350ml can among family members, pouring into glasses. (Female, 47)

On weekend evenings, after finishing chores, slowly enjoying with favorite snacks. (Female, 65)

< Detailed Results >

Survey Results on Canned Chuhai

https://myel.myvoice.jp/products/detail/33501

In addition to the above, we also asked about 'situations in which canned chuhai is consumed.'

※ Regarding Publication and Citation

This is an independent survey conducted by MyVoice Co., Ltd. via internet research.

When publishing or citing these results, please clearly state 'Survey by MyVoice' or 'MyVoice Co., Ltd. survey.'

< Contact >

For inquiries about the survey results, please contact:

[email protected] (MyEL Team)

< Related Information >

Survey results and introductions to MyVoice's self-conducted research, including the questionnaire database 'MyEL' and the AI analysis tool for survey data 'CotoEL,' are also available on note. Please take a look.

note Publication Page

< Company Overview >

MyVoice Co., Ltd.

【Representative】 President & CEO Shintaro Shimizu

【Founded】 July 1999

【Capital】 161.83 million yen (including capital reserves)

【Business】 Internet surveys, offline surveys, text mining, questionnaire databases, AI analysis services

【Headquarters】 5F, Sakuraba Building, 3-17-11 Kanda-Nishikicho, Chiyoda-ku, Tokyo

【Website】 https://www.myvoice.co.jp/

MyVoice is a research company under the Itochu Group, primarily providing internet-based survey services.

★ We are recruiting 'survey monitors' to participate in research. For details, please see here.