What is the Smile Economy PROJECT?

It is a project that aims to promote well-being and solve social issues by detecting participants' smiles using IT sensor devices and camera functions, and making a donation of one yen for each smile.

What were the results of the pilot experiment?

During the period from January 19 to 25, 2026, 17,828 smiles were detected, and a total of 89,140 yen in donations was collected, far exceeding the target amount.

What will the collected donations be used for?

The donations will be used for activities such as presenting cheer gear to players of the Aichi FID Basketball Federation as part of the Nagoya Diamond Dolphins' social responsibility program 'Dolphins Smile'.

What technology is used to detect smiles?

Smiles are detected using IT sensor devices like security cameras, AR technology, and the center-hung vision in the arena.

What is the goal of this project?

The goal is to create an inclusive society where people can contribute to society while enjoying themselves by visualizing and circulating smiles through a system that converts individual smiles into donations.

Smile Detection Pilot Project Conducted at IG Arena and Meijo Area: Smile Economy PROJECT

Published May 26, 2026 4:53 AM ・ Updated Jun 14, 2026 4:46 PM ・ 3 min read ・ Source: PR TIMES

Aichi Prefecture and the Aichi Sports Innovation Consortium (AiSIA) conducted a pilot project for the 'Smile Economy PROJECT' from January 19 to 25, 2026, using the 'Smiral' system, which converts smiles into charitable donations.

Thank you for your continued support of the Nagoya Diamond Dolphins.

In collaboration with Aichi Prefecture and the Aichi Sports Innovation Consortium (AiSIA), we conducted a pilot experiment for the 'Smile Economy PROJECT,' utilizing the 'Smiral' system that converts smiles into donations.

'Smiral' is a system where IT sensor devices, such as security cameras, detect smiles, transforming them into donations at a rate of 1 smile = 1 yen. Based on the concept that 'the happier each individual is, the better society naturally becomes,' the project aims to realize an inclusive society.

Some parts of the experiment were conducted on January 24th (Sat) and 25th (Sun) during the SeaHorses Mikawa game held at IG Arena, utilizing outdoor booths and in-venue video screens. For this pilot, the Smiral system was installed in three areas, including the game venue and nearby facilities.

As a result of the pilot, 17,828 smiles were detected (60% of the target), and the donation amount reached 89,140 yen (297% of the target). These funds were utilized for the Nagoya Diamond Dolphins' social responsibility initiative, 'Dolphins Smile,' to provide cheerleading gear to athletes affiliated with the Aichi FID Basketball Federation.

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Source: PR TIMES
Category: Event
Products / services: Dolphins Smile

Smile Detection Pilot Project Conducted at IG Arena and Meijo Area: Smile Economy PROJECT

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