Nahato to Speak at Japan's Largest EC Online Summit 'EC Conference 2026 Summer'

Nahato Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Yuki Adachi; hereinafter 'Nahato') announces its participation in the sessions of 'EC Conference 2026 Summer,' Japan's largest online EC summit, to be held from July 22 (Wed) to July 23 (Thu), 2026.

The session will feature Daiki Abuta, Co-Founder and Director of shizai Inc.; Chihiro Nakata, CEO of Boldies Inc., a group company of Nahato; and Tomohiro Watanabe, Director of Nahato. Drawing from the case of the D2C haircare brand 'Cleo's Beauté,' they will discuss the critical importance of 'material strategy' in direct marketing—specifically, how to enhance customer experience and organically generate user-generated content (UGC).

Session Overview

The Importance of Materials That Enhance Customer Experience and Generate UGC

— Behind the Rebranding of 'Cleo's Beauté,' a D2C Haircare Brand That Surpassed 1 Million Units Sold —

This session will reveal the behind-the-scenes story of the rebranding of 'Cleo's Beauté,' a D2C haircare brand that achieved rapid growth, surpassing 1 million cumulative units sold through rigorous data utilization and direct marketing strategies. The speakers will also emphasize the growing importance of a 'material strategy' that elevates customer experience and naturally drives UGC—essential for the future of direct marketing.

Date and Time

July 22, 2026 (Wed), Session 13: 16:20–16:50

Format

Online event

Registration

Pre-registration required

How to Register

https://seminar.tsuhannews.jp/events/20260722_shizai/#order

Admission Fee

Free

Archive Access

Available for 7 days after the event

Speaker Profiles

### Co-Founder and Director, shizai Inc.

Daiki Abuta

After joining Intelligene, Inc. (now Persol Career) as a new graduate, Abuta served as General Manager of the corporate sales division. He then moved to Azit Inc., a ride-sharing startup, where he led HR and business development. In 2020, he co-founded shizai Inc., which provides end-to-end backend support for EC/D2C businesses—from custom packaging design to warehouse selection and procurement operations.

### CEO, Boldies Inc.

Chihiro Nakata

Born in 1995 in Tokyo. After graduating from university in 2018, Nakata worked in sales at CyberAgent’s Internet Advertising Division. He joined Nahato in 2021, launched its D2C business, and became CEO of its subsidiary Boldies the same year. Since October 2025, he has also served as an Executive Officer at Nahato Co., Ltd.

### Director, Nahato Co., Ltd.

Tomohiro Watanabe

Born in Fukushima Prefecture in 1996. After training at a 3-star Michelin restaurant in France, Watanabe joined Nahato as a founding member in 2018. At age 23, he led the influencer marketing division, growing it into a 100-member organization. As a Director, he now oversees new ventures and in-house brand development. Committed to 'venture creation marketing,' he aims to build a professional team capable of creating and scaling businesses across industries.

Conference Overview

Under the theme 'DIALOGUE & RESILIENCE — Turning Dialogue into Strength,' this two-day summit will deliver essential strategies for today’s evolving commerce landscape.

Beyond product showcases, the conference will focus on problem-solving case studies and dialogues—covering AI-driven experience design centered on proprietary data, CRM and LTV reconstruction, and resilient supply chain systems. Sessions will dive into improvement processes, decision-making backgrounds, and KPI design, offering actionable insights for immediate implementation.

This summer, as change accelerates, the event will serve as a collaborative space to explore the future of commerce through real-world practices shared by leading companies.

Name

EC Conference 2026 Summer

Dates

July 22 (Wed) – 23 (Thu), 2026, 10:00–18:00 (tentative)

Format

Online

Registration

Pre-registration required

Admission Fee

Free

Organizers and Supporters

### Organizers

・Tsuhan Tsushin ECMO (UniMedia Inc.)

・Commerce Pick (Commerce Pick Inc.)

・EC Times (WUUZY Inc.)

### Supporters

・Net Shop Manager Forum (Impress Inc.)

・EC no Mikata (MIKATA Inc.)

About shizai Inc.

Founded in October 2020, shizai Inc. is a technology company with the mission to 'rebuild the supply chain for EC and retail using technology.' It focuses on optimizing and streamlining supply chain operations in the EC and retail sectors. For more information, visit the corporate website: https://company.shiza1.com/

About Boldies Inc.

Boldies is a D2C company that handles end-to-end operations—from planning and development to manufacturing, sales, and import/export—for cosmetics, health foods, and food products. True to its name 'BOLD,' the company prides itself on bold, unconstrained thinking and rapid responsiveness to customer feedback. Beyond selling products, Boldies aims to transform everyday customer needs and 'wouldn’t-it-be-nice' ideas into tangible solutions, enriching lifestyles as a partner in daily vitality.

For more information, visit the corporate website: https://boldies.jp/company/ and brand lineup: https://boldies.jp/brands/

About Nahato Co., Ltd.

Nahato operates under the mission 'Create Drama,' leveraging marketing as a tool for business growth. More than just advertising or SNS support, Nahato builds and scales businesses across domains—including D2C, retail operations, secondary distribution, and consulting. Drawing from hands-on experience, it goes beyond awareness and acquisition to shape strategy and product development, driving discontinuous growth. Everything is done to win—alongside its team. Nahato aims to become a company with 3,000 employees and ¥200 billion in revenue by 2040. For more information, visit the official website: https://nahato.co.jp/

Company Overview (URL: https://nahato.co.jp/)

・Headquarters: 15F, Shibuya Mark City West, 1-12-1 Dogenzaka, Shibuya-ku, Tokyo

・CEO: Yuki Adachi

・Founded: July 2018

・Business: Marketing, D2C, Creative, Talent Development, etc.

Contact for This Release

・Nahato Public Relations

・Email: [email protected]