What was the first-year sales performance of Naris Cosmetics' Nude Lip Muter compared to its plan?

Naris Cosmetics' Nude Lip Muter achieved 400% of its sales plan in the first year.

Which product by Naris Cosmetics exceeded its sales target by 300 percentage points in the first year?

The Nude Lip Muter by Naris Cosmetics exceeded its sales plan by 300 percentage points in the first year.

How much did Naris Cosmetics' Nude Lip Muter surpass its initial sales forecast in year one?

Naris Cosmetics' Nude Lip Muter surpassed its initial sales forecast by 300% in year one.

What percentage of its sales goal did the Nude Lip Muter reach within 12 months of launch?

The Nude Lip Muter reached 400% of its sales goal within 12 months of launch.

When did Naris Cosmetics report the sales results for the Nude Lip Muter after its first year on the market?

Naris Cosmetics reported the sales results for the Nude Lip Muter after its first year on the market in the announcement.

Naris Cosmetics' Lip Primer 'Nude Lip Muter' Achieves 400% of Sales Plan in First Year

Published May 26, 2026 10:00 PM ・ Updated Jun 14, 2026 2:18 PM ・ 3 min read ・ Source: PR TIMES

Naris Cosmetics announced that its lip primer, 'Nude Lip Muter,' which corrects natural lip color to enhance lipstick performance, achieved 400% of its sales plan in its first year.

Naris Cosmetics Co., Ltd. (President: Hiroyoshi Muraoka, Headquarters: Fukushima-ku, Osaka) announced that its lip primer 'Nude Lip Muter (Mucosal Nude Beige),' which launched exclusively on Amazon on April 25 last year, reached 400%* of its first-year plan. Due to high demand that led to a temporary suspension of sales within two months of launch, it is now available at variety retail stores. *Results from April 2025 to March 2026.

Development Background The product originated from an idea by a first-year female employee aiming to solve the frustration of lipsticks not appearing true to color on her lips due to natural redness. It took nearly a year and a half to commercialize this concept of correcting lip color like a concealer.

Survey on Lip Color A web survey conducted by the company (covering 2,180 women aged 15-44) revealed that approximately 80% of those with naturally red lips have experienced failure when choosing lipstick. This primer is favored for suppressing redness while maintaining a natural healthy complexion.

Key Features - Formulated with 5 moisturizing ingredients (Sodium Hyaluronate, Jojoba Seed Oil, Royal Jelly Extract, Vitamin C derivative, and Vitamin E). - Conceals vertical lip lines for a plump look. - Adheres well without mixing with subsequently applied lipstick. - Fragrance-free.

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Source: PR TIMES
Category: News

Naris Cosmetics' Lip Primer 'Nude Lip Muter' Achieves 400% of Sales Plan in First Year

⚡ Key Points

Survey on Lip Color A web survey conducted by the company (covering 2,180 women aged 15-44) revealed that approximately 80% of those with naturally red lips have experienced failure when choosing lipstick. This primer is favored for suppressing redness while maintaining a natural healthy complexion.

Key Features - Formulated with 5 moisturizing ingredients (Sodium Hyaluronate, Jojoba Seed Oil, Royal Jelly Extract, Vitamin C derivative, and Vitamin E). - Conceals vertical lip lines for a plump look. - Adheres well without mixing with subsequently applied lipstick. - Fragrance-free.

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