NAVICUS Expands Instagram Recruitment Support Service for 'Searchable Hiring,' Launching New One-Time Purchase Package to Help Companies Become 'Employers of Choice'

NAVICUS Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Kazuya Takeuchi; hereinafter 'NAVICUS'), a company that provides communication support services for businesses and local governments centered on SNS strategy design, has launched a new one-time purchase package called the 'Launch Pack' for its Instagram recruitment support service tailored to 'searchable hiring.'

In recent years, job-seeking students increasingly use social media to search for company names, going beyond corporate career sites and job listings to learn about employees, workplace atmosphere, and corporate culture before comparing and deciding where to apply. In response to these changes in the recruitment landscape, NAVICUS defines 'searchable hiring' as creating a state where students, upon searching for a company, think, 'I want to know more about the people who work here.'

However, many companies recognize the importance of recruitment-focused SNS but hesitate to act due to challenges such as 'not knowing what content to post,' 'lacking resources for continuous operation,' and 'difficulty securing monthly operational budgets.'

To address this, NAVICUS has expanded its service offerings beyond its existing ongoing operational support model, introducing a one-time purchase package specifically designed to build Instagram recruitment accounts that effectively convey employee experiences and company appeal when students search for the company.

'It's not that companies lack appeal—it's that their appeal isn't being communicated.'

It is no longer unusual for students to search for company names on social media during their job hunt. In fact, a survey conducted by Resource Creation Co., Ltd. found that over 80% of students search for company names on SNS during their job search, with 67.3% specifically using Instagram—the highest among all platforms.

For companies, Instagram has evolved from a mere tool for attracting applicants into a crucial communication channel that conveys 'who works here' and 'what the workplace atmosphere is like,' helping to alleviate pre-application anxieties.

Yet, many companies, despite understanding the importance of recruitment SNS, struggle with limited HR staffing—often just one person handling recruitment alongside other duties—making it difficult to maintain consistent content posting.

Students go through a 'search and research' phase between learning about a company and applying. What determines application success is not just awareness, but the 'search' phase that follows. Through supporting numerous companies with SNS utilization, NAVICUS has repeatedly observed that the barrier to converting interest into applications and increasing applicant motivation is not a lack of company appeal, but a failure to create a state where that appeal is effectively communicated.

Additionally, analysis of consultations with over 60 companies revealed frequent feedback such as 'We want to start Instagram recruitment, but monthly outsourcing services are too costly or operationally burdensome.' In response to these challenges, NAVICUS developed a new package focused not on continuous operational support, but on helping companies appear as 'employers of choice' when students search for them.

About the Instagram Recruitment Support Service 'Launch Pack'

The 'Launch Pack' is a one-time purchase Instagram recruitment support service designed for companies that are either new to Instagram recruitment or currently operating an account but not using it effectively.

The key to successful recruitment is creating a state where students, upon searching for the company, think, 'I want to know more about the people who work here.'

This service carefully organizes each company's unique appeal and employee sentiments to build an Instagram recruitment account that delivers the information students want to know.

The service offers end-to-end support, from company analysis and content creation to post-launch operational manual development.

▼ Service Contents

The 'Launch Pack' includes the following:

- Company appeal diagnosis - Instagram post planning and concept design - Design and production of 24 posts - Creation of an operational manual

Differences from Previous Services

Previously offered Instagram recruitment support services were primarily based on monthly operational support contracts.

However, through repeated client consultations, NAVICUS frequently heard feedback such as:

- 'We want to start Instagram recruitment, but monthly contracts are too high a barrier.' - 'We first want to set up a recruitment account.' - 'We want to start small and see how it goes before committing further.'

In response, NAVICUS has now introduced a new one-time purchase package specifically focused on 'creating a state where appeal is communicated when searched.'

This allows companies to launch their Instagram recruitment efforts with only an initial fee, making it accessible even for those previously deterred by cost or operational constraints. Furthermore, the 24 delivered posts, combined with the operational manual, can be used at the company's own pace, serving as a long-term recruitment communication asset.

▼ Recommended for These Types of Companies

- Want to start recruitment SNS but unsure what to post - Feel company appeal and culture aren't being fully conveyed to students - Want to start Instagram recruitment but can't allocate operational resources - Prefer to build an in-house operation system rather than rely on monthly outsourcing - Want to communicate the appeal of 'people who work here'—something career sites alone can't convey

NAVICUS supports recruitment PR aimed at becoming a 'company of choice when searched,' by first clarifying each company's unique recruitment challenges and strengths.

Additionally, the monthly support plan for companies requiring ongoing operational assistance will continue to be offered.

Future Outlook

NAVICUS believes the role of SNS in recruitment will continue to grow in importance.

Communicating corporate culture and employee appeal—elements difficult to convey through job listings alone—and becoming a 'company of choice when searched' is a critical recruitment strategy regardless of company size.

Going forward, NAVICUS will continue to support better matches between companies and job seekers through SNS-based recruitment PR, including Instagram, while helping companies build sustainable systems to continuously communicate their unique appeal.

Overview of the Instagram Recruitment Support Service 'Launch Pack'

Service Name: Instagram Recruitment Support Service 'Launch Pack'

Launch Date: August 1, 2026

Contents: Company appeal diagnosis, Instagram post planning, concept design, design and production of 24 posts, operational manual creation

Service Model: One-time purchase

Price: 500,000 JPY (excluding tax)

Service Website: https://insta-rct.navicus.jp/

Inquiries and material downloads are available via the service website.