Shueisha Games Adopts 24-Hour Live Streaming for 'ANTHEM#9' Promotion

Necfru Inc. (Headquarters: Chuo-ku, Tokyo; CEO: Shunsuke Kusanagi) is pleased to announce that it has begun providing the 24-hour live streaming service 'necfru Playout' to Shueisha Games Inc. (Headquarters: Chiyoda-ku, Tokyo; hereinafter Shueisha Games) as of March 20, 2026. This service has been adopted as a promotional strategy for the popular game 'ANTHEM#9' (Developed by: koeda / Published by: Shueisha Games), featuring a 24-hour live stream of the game's soundtrack on YouTube Live.

Background: 'ANTHEM#9' is a title highly acclaimed for its gameplay and sound, supported by a core fan base. This measure was implemented with the goal of expanding awareness to a wider audience interested in the work. Conventional promotional measures tend to focus on one-off video posts or social media sharing, making it difficult to maintain continuous contact with users. Addressing these issues, this project was planned as a 'new web campaign that continues to interact with users over a long period.'

Strategy Details: This project utilizes the soundtrack of 'ANTHEM#9' to conduct a 24-hour loop broadcast on YouTube Live. By creating a state where users can access the content at any time, the following effects are targeted: creating continuous user contact, increasing exposure opportunities on YouTube, and improving channel evaluation through accumulated viewing time.

Comment from Shueisha Games Representative: 'We believe the strength of ANTHEM#9 lies in its gameplay, which successfully blends exhilarating combo effects with the strategic nature of planning the next move. Additionally, the visuals and music have been highly praised by game fans and media both domestically and internationally, and we were looking for ways to deliver these charms more widely. For this soundtrack broadcast, while considering how to deliver the newly drawn jacket illustrations and music to customers interested in ANTHEM#9, we wondered if we could establish a point of contact with users through a preview stream on YouTube. On the other hand, regarding the long-term live streaming strategy, there were challenges mainly in terms of security, such as the difficulty of having a representative stationed at all times. However, upon learning about necfru Playout, we were surprised that we could clear those issues and realize the broadcast more easily than imagined. Please enjoy the world of ANTHEM#9 as a companion to your work.' — Mr. Tojo, Marketing Representative, Shueisha Games Inc.