Shueisha Games Adopts 24-Hour Live Streaming for Promotion of Acclaimed Title 'ANTHEM#9'

Necfru Inc. (Headquarters: Chuo-ku, Tokyo; Representative Director: Shunsuke Kusanagi) announces that it has begun providing its 24-hour live streaming service 'necfru Playout' to Shueisha Games Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; hereinafter 'Shueisha Games') starting March 20, 2026.

This service has been adopted as a promotional measure for the popular game software 'ANTHEM#9' (developed by koeda / sold by Shueisha Games), and will feature a 24-hour live stream of the game's soundtrack on YouTube Live.

Background 'ANTHEM#9' is a title highly praised for its gameplay and sound, supported by a core fan base. This time, a new initiative has been launched with the goal of expanding awareness to a wider audience who may be interested in the work.

Traditional promotional measures tend to focus on one-off video posts and SNS dissemination, making it difficult to maintain continuous engagement with users. Addressing these challenges, this project was planned as a 'new web campaign that continuously engages users for an extended period.'

Initiative Details In this initiative, the soundtrack of 'ANTHEM#9' will be utilized for a 24-hour looped broadcast on YouTube Live.

This aims to create a situation where users can access the content at any time, targeting the following effects: - Creation of continuous user engagement - Increase in exposure opportunities on YouTube - Improvement of channel evaluation through accumulation of viewing time

Comment from Shueisha Games Representative We believe that the strength of 'ANTHEM#9' lies in its gameplay, which skillfully blends exhilarating combo performances with strategic thinking for the next move. Furthermore, the game has frequently received high praise from both domestic and international game fans and media for its visuals and music, and we have been exploring ways to deliver these appeals more broadly.

When planning this soundtrack distribution, while considering how to deliver the newly drawn jacket illustration and music to customers interested in 'ANTHEM#9,' we thought about whether we could create a point of contact with users through a trial listening stream on YouTube.

On the other hand, for a long-duration live streaming initiative, there were challenges, mainly regarding security, such as the difficulty of having a dedicated staff member constantly present. However, after learning about 'necfru Playout,' we were surprised by how easily it allowed us to implement the stream, overcoming those challenges.

We hope you will enjoy the world of 'ANTHEM#9' as a companion to your work.

Mr. Tojo, Marketing Department, Shueisha Games Co., Ltd.