Entering its 15th year and creating 120,000 job opportunities, "Nice! Kaigo" defines a new value proposition, aiming to expand market share by strengthening "work style-oriented" matching

Neo Career Co., Ltd., a comprehensive human resources service provider, has formulated a new value proposition for its specialized nursing care staffing and career change support service "Nice! Kaigo". Based on the track record of supporting 120,000 employment opportunities since its launch in 2012, the new proposition aims to address job seekers' diverse needs regarding work styles. In light of Japan's aging population and severe shortage of nursing care staff, surveys revealed that job seekers prioritize "variety of work style options" and "job proposals that respect their preferences." Moving forward, "Nice! Kaigo" will enhance its matching accuracy by considering workplace environments and compatibility, while also expanding post-employment support and encouraging the re-employment of experienced workers to vitalize the industry.