New Cosmos Electric Co., Ltd. (HQ: Yodogawa-ku, Osaka; President: Yoshinori Takahashi), which pursues the goal of eliminating gas accidents worldwide, is partnering with Shizuoka Gas Co., Ltd. (HQ: Suruga-ku, Shizuoka) and Hiroshima Gas Co., Ltd. (HQ: Minami-ku, Hiroshima) to launch the 'Let's Deliver Peace of Mind' gas alarm adoption contest on June 1, 2026, competing on the number of new household gas alarm installations.
A kickoff meeting for the three companies was held at the company's Yodogawa Plant on May 15. This initiative, where multiple gas utilities compete while working toward expanded adoption, is an industry-first.
Implementation Background: Why 'Adoption' Instead of 'Sales'?
Gas alarms are critical safety devices that detect gas leaks or incomplete combustion early to protect lives. While New Cosmos Electric has worked alongside gas utilities to promote these devices, the company identified a need for more active sales floors to further improve adoption rates and regional safety.
This contest is not just about competing for sales results, but aims to reaffirm the significance of 'social contribution'—protecting customer safety and peace of mind—and to revitalize organizations.
Kazuya Shirasaki, Living Sales Department, Sales Headquarters, New Cosmos Electric, stated at the kickoff meeting: 'Considering the fundamental role of gas alarms in contributing to customer safety, we named this an "adoption" contest rather than a "sales" contest. We hope this becomes an opportunity to further expand your efforts.'
Industry-First Initiative and Contest Features
- 180 Professionals Participating: 85 from the Shizuoka Gas group (Eneria Shizuoka, Eneria Tobu) and 95 from the Hiroshima Gas group (Hiroshima Gas Life 6 hubs). Safety professionals will share know-how across areas. - Bi-weekly Progress Sharing: Results for both camps will be published every two weeks during the three-month period to maintain motivation and drive consciousness change among sales staff. - Award System Focused on Youth Development: A 'Rookie Award' is set for employees with three to five years of service or less, emphasizing skill development for the next generation of safety personnel.
Contest Overview
- Name: 'Let's Deliver Peace of Mind' Gas Alarm Adoption Contest - Period: June 1, 2026 (Mon) – August 31, 2026 (Mon) - Key Award Categories: - Individual Sales Excellence Award (Rookie Award): Evaluating young employees' efforts - Individual Key Product Award: Promoting Shizuoka Gas's 'Kaiteki Watch' and Hiroshima Gas's 'Battery-powered Gas Alarm' - Group Sales Excellence Award: A competition between the two camps on the number of new contracts over three months - Group Manufacturer Target Award: Evaluating attainment of targets set by New Cosmos Electric - Awards Ceremony: Scheduled for late September to early October 2026 in Osaka.
From Partner Companies
Akihiko Sato, Sales Headquarters, Shizuoka Gas: 'Through this project, we want to share information and know-how, and improve our skills together. We aim to ensure customer safety through these results.'
Keiji Watanabe, Gas Planning Department, Hiroshima Gas: 'Improving gas alarm adoption is our priority. If this initiative changes the consciousness of those in charge and increases adoption rates, it will lead to improved customer safety. We look forward to synergistic results.'
Future Prospects
New Cosmos Electric intends to apply the insights and success stories from this contest to future adoption activities. Depending on the feedback, the company will consider continuing the contest in subsequent years and expanding it to other regions, contributing to the revitalization of the entire gas industry.
FACT BOX
- Source: PR TIMES
- Category: Event