[Event Post-Report] Enjoy the "Creation Time" with a Gourmet Burger Experience at Meat Specialty Store NEW-QUICK: Held "NQ Lab.", Featuring 100% Shimofuri Kiwami Beef 150g Patties

NEW-QUICK (NEW-QUICK Co., Ltd., Headquarters: Chuo-ku, Tokyo, President: Koji Hayashi), which operates 82 meat specialty stores nationwide, held the 4th "LMC NQ Lab." (Niku Lab.), titled "Customize Your Own Gourmet Burger! ~Unzen Kiwami Beef PRIDE Burger Kit Experience~" for members of its online community for meat lovers, "LOVES MEAT Community" (hereinafter referred to as LMC). The event took place on June 24, 2026 (Wed) at NEW-QUICK Nakayado Test Kitchen (Itabashi-ku, Tokyo).

4th LMC NQ Lab. "Customize Your Own Gourmet Burger! ~Unzen Kiwami Beef PRIDE Burger Kit Experience~"

"NQ Lab. (Niku Lab.)", the meat research lab hosted by NEW-QUICK, is an interactive event aiming to share knowledge and experiences about meat that cannot be fully conveyed in stores, and to build new relationships with customers. This 4th installment focused on the "Unzen Kiwami Beef PRIDE Burger Kit," which went on sale on June 3, 2026. Participants not only tasted the product but also experienced the background of why a meat specialty store developed a gourmet burger and the joy of making authentic burgers at home.

Background of Hamburger Kit Development by Meat Professionals

In the first half of the event, Nagatsuka, NEW-QUICK's product development representative, introduced the history of hamburgers, the recent spread of gourmet burgers, and the development background of the "Unzen Kiwami Beef PRIDE Burger Kit."

In recent years, hamburgers have evolved into a food enjoyed not just for convenience and price, but also for the quality of ingredients, the stories of producers, and the experience of making them oneself. Meanwhile, in meat production, challenges include rising breeding costs, a decrease in producers, and demand concentrated on popular cuts, making it difficult to fully convey the appeal of other parts, such as shank meat.

What can NEW-QUICK, as a meat retailer, do to ensure that all parts of a cow are enjoyed deliciously without waste? While exploring these challenges, they met Mr. Tani, who runs the YouTube channel "nikuhack," which disseminates information as a "meat professional."

Sharing a common desire to help everyone eat all kinds of meat deliciously, they exchanged opinions and focused on "ground meat" as one method that can bring out the unique characteristics of each cut. By devising ways to grind and blend shank meat, and through cooking methods, its rich umami and meaty texture can be enhanced.

With the desire to convey the deliciousness and potential of ground meat to more people, they collaborated with "nikuhack" to develop a burger kit that combines the meaty texture unique to a meat specialty store with the enjoyment and authenticity of home cooking.

Through the introduction of the development background, participants deepened their understanding of the product and moved on to the subsequent cooking experience.

Cooking Experience: Grilling a 150g Coarsely Ground Patty with Your Own Hands

After the background explanation, participants cooked their own "Unzen Kiwami Beef PRIDE Burger." The patties are made from 100% shank meat of NEW-QUICK's private brand "Unzen Kiwami Beef." The carefully trimmed meat is coarsely ground into 150g patties. The seasoning is simply salt to enhance the natural umami of the beef.

Participants shaped the patties to their preferred thickness and carefully cooked both sides on a hot plate. Just before they were done, cheddar cheese was added, and they were layered onto rich buns along with crispy bacon and original tomato sauce. Furthermore, participants completed their original burgers by adding their favorite toppings such as lettuce, tomato, onion, fried egg, avocado, and pickles.

Participants were seen showing off their topping combinations to each other and photographing their finished burgers, providing an opportunity to experience the unique enjoyment of a product that is completed through home cooking.

Praised for "Satisfaction of Eating Meat" and "Wanting to Make it with Family"

The post-tasting survey showed that the "Unzen Kiwami Beef PRIDE Burger" received high marks for its flavor, particularly the texture and volume of the 150g coarsely ground patty, and the combination with the original sauce that utilizes the acidity of the tomatoes. Comments such as "the fun of adding my favorite ingredients," "the fun of making it on a hot plate," and "I want to make it with my family and children" were received regarding the experience of assembling the burger themselves.

<Participant Feedback>

"The coarsely ground meat had a chunky texture and elasticity, and it was very delicious. I also enjoyed being able to add my favorite ingredients."

"The balance of the meat's umami and richness was delicious, and the combination with the sauce's acidity and bacon was excellent."

"This was my first time making a hamburger. It was fun to make it on a hot plate, and I want to enjoy it with my family and children."

"It had a handmade and special feel, and I thought it would be great to enjoy with good drinks like wine or craft beer."

───── Experience a Gourmet Burger Where "Meat is the Star" at Home ─────

Unzen Kiwami Beef PRIDE Burger Kit

This product includes a rich bun, cheddar cheese, crispy bacon, and original tomato sauce, centered around a 100% Unzen Kiwami Beef coarsely ground patty. You can bake it at home and complete your own gourmet burger by adding your favorite vegetables and ingredients.

Product Name: Unzen Kiwami Beef PRIDE Burger Kit

Price: 3,500 yen per set (3,780 yen including tax) for 2 servings

Sales Location: NEW-QUICK Official Online Store

Sales URL: https://shop.new-quick.co.jp/view/item/000000000287

Kit Contents: Unzen Kiwami Beef Patty 150g x 2 / Rich Buns x 2 / Cheddar Cheese x 2 / Yokohama Gourmet Club Crispy Bacon 15g x 4 (2 slices per film) / Original Tomato Sauce x 2 bags

Event Overview

Event Name: Delicious Learning with a Meat Specialty Store! "LMC NQ Lab." (Niku Lab.)

Customize Your Own Gourmet Burger! ~Unzen Kiwami Beef PRIDE Burger Kit Experience~

Date and Time: June 24, 2026 (Wed) 111:00 AM - 12:30 PM 10:00 PM - 3:30 PM (*Two sessions)

Venue: NEW-QUICK Nakayado Test Kitchen (Heiwa Bldg. 2F, 60-12 Nakayado, Itabashi-ku, Tokyo)

Number of Participants: 10 per session (20 total)

Participation Fee: Free (Travel and accommodation expenses to the venue are the responsibility of the participant)

Eligibility: "LOVES MEAT Community" members aged 18 and over

*Participation by minors alone is not permitted (one minor can be accompanied by one adult).

*Photos are for illustrative purposes only.

【Company Profile】

Company Name: NEW-QUICK Co., Ltd.

Location: Nihonbashi K Bldg. 9F, 1-14-5 Nihonbashi Bakurocho, Chuo-ku, Tokyo

Representative: Koji Hayashi, President

Established: November 16, 1974 (Founded: September 28, 1973)

URL: http://www.new-quick.co.jp/

Business Activities: Retail of meat, prepared foods, etc., operating meat specialty stores, markets (collections of fresh food specialty stores), self-service, and e-commerce.

Contact: 0120-09-2941 (Customer Consultation Service)

NEW-QUICK opened its first store in Totsuka-ku, Yokohama, Kanagawa Prefecture in 1973, and has since opened stores in easily accessible locations such as station fronts and commercial facilities, currently operating 82 stores nationwide. Valuing dialogue with customers, the company operates three business formats: face-to-face meat specialty stores, "Seisen Shokuhinkan Fujigarden" (a collection of fresh food specialty stores), and self-service meat sales stores.