FamilyMart Launches Traffic Safety Month Initiative, Offering Educational Kits to Elementary Schools Across Taiwan

Today marks the first day of elementary school for students across Taiwan. Chain convenience store FamilyMart (5903-TW) has announced its support for the Ministry of Transportation’s 115th Traffic Safety Month, themed around 'Protecting Motorcycle Safety' and 'Continuing the Culture of Stopping and Yielding.' Leveraging its network of over 4,500 stores deeply embedded in local communities, FamilyMart is launching a traffic safety education kit available for free application by elementary schools nationwide.

FamilyMart states that this initiative integrates three core actions: children's education, public awareness, and the promotion of zero traffic violations. Starting today, in collaboration with the Ching-Juan Child Safety Education Foundation, the company is launching the upper-grade elementary curriculum titled 'Where Are the Traffic Problems? The Junior Detective Training Class.'

Since 2020, FamilyMart has partnered with the Ching-Juan Child Safety Education Foundation to promote the 'Little Yellow Hat Traffic Safety Education' program. Over six years, the initiative has trained seed instructors, conducted classroom sessions, and held awareness campaigns, cumulatively reaching over 90,000 children. This year, the two organizations have jointly developed the new upper-grade elementary traffic safety education kit titled 'Where Are the Traffic Problems? The Junior Detective Training Class.'

Centered on 'pedestrian safety,' the curriculum aims to help students understand fundamental traffic safety concepts and then guide them beyond the classroom to observe their daily commutes and familiar neighborhood environments. Students will learn to identify road conditions, detect traffic issues, recognize potential risks, and practice safe road usage.

During Traffic Safety Month, FamilyMart will also broadcast public service messages on in-store digital signage promoting the message 'Motor vehicles must stop and yield to pedestrians at intersections' across all its stores nationwide.