NewsBase (Headquarters: Chuo-ku, Tokyo; President: Yoshikatsu Kamei) and Bizibl Technologies (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Yohei Hanatani) will host a collaborative webinar on Tuesday, May 26, 2026, at 11:00 AM, titled 'A Mechanism to Prevent Trade Show Leads from Going Cold: S/A/B/C Qualification and Nurturing/ROI Visualization with AI and Automation.'

Background In recent years, the role of trade shows in B2B marketing has been redefined from simple lead generation sites to the 'starting point of pipelines' for medium-to-long-term business opportunity creation. However, due to factors such as declining trade show attendance and an increase in exhibition opportunities, converting limited customer touchpoints into business opportunities has become a significant challenge for many companies.

Specifically, many companies struggle to provide adequate follow-up for leads acquired at trade shows, often resulting in them becoming 'cold lists.' Given this background, there is growing interest in building an end-to-end framework that includes both assessing lead priority at the event site and designing continuous post-event nurturing.

What You Will Learn In this webinar, we will explain practical methods for using 'S/A/B/C lead qualification' at trade shows, as well as how to implement temperature-based nurturing using webinars, AI, and automation, accompanied by concrete case studies. We will provide practical know-how to evolve trade shows from one-off activities into marketing strategies that maximize ROI.

Event Overview Title: A Mechanism to Prevent Trade Show Leads from Going Cold: S/A/B/C Qualification and Nurturing/ROI Visualization with AI and Automation Date and Time: Tuesday, May 26, 2026, 11:00-12:00 (LIVE stream) Wednesday, May 27 - Thursday, May 28, 2026 (On-demand viewing) Format: Online Participation Fee: Free Co-hosts: Bizibl Technologies, NewsBase

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  • Source: PR TIMES
  • Category: Event