News Technology Inc. (Headquarters: Minato-ku, Tokyo; CEO: Junki Miura; hereinafter "the company") announces that VIBY (pronounced "Vibby"), a highly anticipated all-teen Japanese 5-member group that debuted in June this year, will serve as the monthly reporter for August 2026 on HEADLIGHT, an in-transit information program aired on GROWTH, the largest taxi digital signage media network in Tokyo operated by the company. Accordingly, from July 20 (Mon), 2026 to August 30 (Sun), 2026, a variety of original content will be sequentially aired on a weekly basis, including special content leading up to their debut showcase at Nippon Budokan on August 31 (Mon), collaborations with companies, and introductions of popular characters.
*1 The number of taxi digital signage units deployed by the company in Tokyo's 23 wards and the Musashino-Mitaka transportation zone totals 11,500. This represents approximately 42% coverage of the 26,983 corporate taxis in the area (as of March 2023, according to the Kanto Transport Bureau).
In recent years, the Greater Tokyo area has seen a surge in experiential opportunities related to entertainment, such as live concerts, events, and pop-up stores, leading to the widespread integration of culture-driven consumption like "oshi-katsu" into daily life. Tokyo, in particular, is known as a hub for entertainment where new artists and content are continuously launched, and where residents exhibit high sensitivity to trends and information.
Against this backdrop, HEADLIGHT, an in-transit information program that connects with urban dwellers, will feature VIBY, the highly anticipated all-teen Japanese 5-member group that debuted in June 2026, as its August monthly reporter, delivering special content on a limited-time basis. Leveraging the private mobility space inside taxis—where attention and audio are naturally focused—the program will deliver the latest entertainment content to create new artist encounters and enrich the everyday commuting experience.
◾️ Overview of the Limited-Time Special Project: "VIBY" × "HEADLIGHT"
Over the six-week period from July 20 (Mon), 2026 to August 30 (Sun), 2026, diverse original content will be rolled out on a weekly basis. The program will feature interactions with HEADLIGHT's MC, Kozue Mori, special messages from the members ahead of their debut showcase at Nippon Budokan, seatbelt safety appeals by the members, and more—showcasing VIBY's charm from multiple angles.
Additionally, the project will include first-ever reporter initiatives exclusive to HEADLIGHT, such as collaborations with companies and introductions of popular characters. Future updates and the latest information will be announced sequentially via HEADLIGHT's official social media, VIBY's Official Site, and their official social media channels.
【Broadcast Overview】 Broadcast Period: July 20 (Mon), 2026 – August 30 (Sun), 2026 Broadcast Locations: Vehicles equipped with the taxi digital signage media "GROWTH" (total 11,500 units) HEADLIGHT's official YouTube channel Service Area: Tokyo's 23 wards, Musashino/Mitaka areas
Image concept ① for seatbelt safety awareness video
Image concept ② for seatbelt safety awareness video
【About "VIBY (Vibby)"】
VIBY is an all-teen Japanese 5-member boy group, launched as the first artist under Rii.MJ (Ri.MJ), a new label founded by KIM MI JEONG (Kim Mi-jong), known for discovering global stars such as BTS and TOMORROW X TOGETHER. Their behind-the-scenes documentary series, "VIBY 1329 The Night Before Debut," aired on ABEMA, generating significant buzz. Currently, "VIBY 159 Road to Budokan," which follows their journey toward their major goal of mobilizing 10,000 fans for their debut showcase at the sacred venue Nippon Budokan, is airing on ABEMA. They are the most anticipated next-generation boy group. https://viby-official.com/
【About the In-Transit Information Program "HEADLIGHT"】
HEADLIGHT is an in-transit information program with the concept of "Inspiration one step ahead," delivering fresh insights for business professionals during their commute. Each week, it covers a wide range of topics from corporate news to trend information, providing useful knowledge for on-the-go audiences. Since its launch, the program has featured content from over 500 companies cumulatively.
HEADLIGHT Official X (formerly Twitter): https://x.com/HEADLIGHT_TAXI HEADLIGHT Official YouTube: https://www.youtube.com/@HEADLIGHT_growth
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News Technology Inc.
E-MAIL: [email protected]
TEL: 03-5544-8775
URL: https://growth-tokyo.jp/
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News Technology Inc.
Company Name: News Technology Inc. Address: 10th Floor, 3rd MINAMI AOYAMA, 3-1-34 Minami-Aoyama, Minato-ku, Tokyo Founded: October 1, 2014 Representative: Junki Miura Capital: 20 million JPY Business: Mobility platform services (Tokyo Metropolitan Government Travel Agency Registration No. 2-8387), media business, content creative business, employment placement services (Paid Employment Agency License No.: 13-Yu-317085) HP: https://newstech.co.jp/
FACT BOX
- Source: PR TIMES
- Category: キャンペーン
- Organizations: Rii.MJ / ABEMA
- Products / services: GROWTH / HEADLIGHT