When did the basic policy on AI utilization established by Reiwa Travel Inc. become effective?

The policy, known as the "AI Policy," became effective on April 1, 2026.

Who is the Representative Director of Reiwa Travel Inc. mentioned in the announcement?

The Representative Director of Reiwa Travel Inc. is Takaya Shinozuka.

What is the mission under which Reiwa Travel has been committed to innovating the travel experience?

The mission of the company is "New Travel, for Everyone."

What are the seven principles upon which Reiwa Travel's AI Policy is built?

The seven principles are Customer-First, Human Oversight, Transparency & Integrity, Safety & Privacy, Fairness & Rights, Governance System, and Adaptability.

Reiwa Travel Establishes Basic Policy on AI Utilization: "AI Policy"

Q: How does Reiwa Travel position AI in its basic policy on AI utilization?

Reiwa Travel positions AI as an "indispensable partner that expands human creativity and expertise, and accelerates customer success."

Published Apr 10, 2026 6:00 PM ・ Updated Jun 18, 2026 1:17 PM ・ 4 min read ・ Source: PR TIMES

Reiwa Travel, operator of the travel app 'NEWT', has formulated an "AI Policy" effective April 1, 2026. This policy positions AI as a partner to enhance human creativity and customer success, guided by seven principles for responsible AI use and risk management.

Reiwa Travel Inc. (Head Office: Shibuya-ku, Tokyo; Representative Director: Takaya Shinozuka), operator of the smart and affordable travel app "NEWT," is pleased to announce the establishment of its basic policy on AI utilization, the "AI Policy," effective April 1, 2026.

◆AI Policy: https://www.reiwatravel.co.jp/ai-policy

Background of AI Policy Formulation

Under our mission "New Travel, for Everyone," we have been committed to innovating the travel experience through technology. In recent years, with the advancement of AI technologies, including generative AI, the potential applications in the travel industry—such as personalized recommendations, sophisticated customer support, and operational efficiency—have been expanding.

We position AI as an "indispensable partner that expands human creativity and expertise, and accelerates customer success." Recognizing the importance of appropriate risk management and governance alongside promoting its utilization, we have formulated this policy. Moving forward, we will strive for AI utilization that earns the trust of all stakeholders, including our customers.

AI Policy Overview

Our AI Policy is built upon the following seven principles:

1. Customer-First

2. Human Oversight

3. Transparency & Integrity

・Explicit Disclosure

・Measures against Misinformation

4. Safety & Privacy

・Privacy Protection

・Continuous Security Improvement

5. Fairness & Rights

・Elimination of Bias

・Respect for Third-Party Rights

6. Governance System

7. Adaptability

◆AI Policy: https://www.reiwatravel.co.jp/ai-policy

◆Smart, Cost-Effective Travel App "NEWT"

Web Version Overseas Tours https://newt.net/

Accommodation/Hotels https://newt.net/hotel

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Source: PR TIMES
Category: News

Reiwa Travel Establishes Basic Policy on AI Utilization: "AI Policy"

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Background of AI Policy Formulation

AI Policy Overview

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