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74% of Women Interested in Pilates Want to "Participate in Trial Lessons". What Do They Emphasize When Choosing a Studio?

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published May 11, 2026 6:00 PM ・ Updated Jun 3, 2026 12:40 PM ・ 2 min read ・ Source: PR TIMES

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NEXER與Olive pilates調查指出，74%對皮拉提斯感興趣的女性有意願參加體驗課，挑選工作室時最重視「收費」。

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000002605.000044800.html Distributor: PR TIMES
Published: May 11, 2026

A survey conducted by NEXER Inc. and Olive pilates on 50 women interested in pilates revealed that 74% wish to take a trial lesson. The most important factor when choosing a studio is "price/monthly fee" (42.0%), followed by "location/accessibility" (28.0%). Furthermore, 36.0% cited "flexible pricing plans" as the deciding factor, indicating that consumers prioritize affordability and ease of continuation when selecting a fitness space.

FACT BOX

Source: PR TIMES
Category: 其他
Organizations: Olive pilates
Products / services: Olive pilates

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Announced　May 11, 2026 6:00 PM — Distributor PR TIMES
Collected　May 11, 2026 9:31 AM
AI structured & analyzed　May 16, 2026 5:52 PM
Desk-reviewed & published　May 11, 2026 6:00 PM

FAQ

What are the key facts in this article?

NEXER與Olive pilates調查指出，74%對皮拉提斯感興趣的女性有意願參加體驗課，挑選工作室時最重視「收費」。

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PR TIMES: https://prtimes.jp/main/html/rd/p/000002605.000044800.html

When was it published?

May 11, 2026

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Washin AI News Desk“74% of Women Interested in Pilates Want to "Participate in Trial Lessons". What Do They Emphasize When Choosing a Studio?”AI News by Washin Village（和心村）, May 11, 2026. https://aeo.idaeo.ai/ai/nexer-co-jp/en/news/2026-05-13-survey-42-0-of-women-prioritize-fees-and

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