Survey: Approx. 96% Satisfied with Price-Quality-Design Balance of Wedding/Engagement Rings. What was the most common way to decide the budget?

Survey on the Purchasing Reality of Wedding and Engagement Rings

Wedding and engagement rings embody the bond between a couple as a commemoration of marriage or engagement.

Because it is a once-in-a-lifetime purchase, many people likely hesitate when choosing a store or setting a budget.

Therefore, in collaboration with the bridal jewelry company Ring-RIN Co., Ltd., we conducted a questionnaire survey on the 'Purchasing Reality of Wedding and Engagement Rings' targeting 300 men and women nationwide who answered 'have purchased a wedding/engagement ring' in a preliminary survey.

* When quoting the content of this press release, please ensure the following: - State that the source is 'A survey by NEXER Inc. and the bridal jewelry company Ring-RIN Co., Ltd.' - Provide a link to the bridal jewelry company Ring-RIN Co., Ltd. (https://rin-haruka.com/)

Overview of the 'Survey on the Purchasing Reality of Wedding and Engagement Rings' Survey Method: Internet questionnaire Survey Period: April 6, 2026 - April 8, 2026 Target Respondents: Men and women nationwide who have purchased a wedding/engagement ring Valid Responses: 300 samples Question Content: Question 1: At what kind of store/method did you purchase your wedding/engagement ring? Question 2: Please tell us the reason. Question 3: What was the budget you spent on the purchase? Question 4: What was the criteria for deciding the budget? Question 5: Did the actual purchase amount fit within the budget? Question 6: Please tell us the reason if you went over budget. Question 7: After purchasing, are you satisfied with the balance of price, quality, and design? Question 8: Please tell us the reason. * As a general rule, numbers are rounded to one decimal place, so the total may not equal 100%.

43.3% Responded Purchasing at 'Direct Jewelry Brand Stores'

First, we asked what kind of store or method was used to purchase the wedding/engagement rings.

The most common answer was 'Direct jewelry brand store' at 43.3%.

This was followed by 'Department store brand' at 18.0%, and 'Major chain store' at 12.3%.

A certain number of people seemed to seek a particular, one-of-a-kind piece, choosing 'Custom-made specialty store' (7.3%) or 'Handmade/workshop style shop' (3.7%).

We asked for the reasons behind choosing each store/method, and here are some of the responses.

Those who answered 'Direct jewelry brand store' - Because the design is good. (Male, 30s) - Because there is a sense of security in the quality. (Male, 30s) - I went to the store my husband chose for me. (Female, 30s)

Those who answered 'Department store brand' - Because it was close by and easy to go to. (Female, 30s) - Because I thought it was a safe bet, and it's a brand I like. (Female, 30s) - Because I believe the quality is reliable. (Female, 40s)

Those who answered 'Major chain store' - I bought it at a store I just happened to walk into. (Female, 30s) - They had a design I wanted. (Female, 40s) - Because I thought maintenance could be done anywhere nationwide. (Female, 40s)

Those who answered 'Custom-made specialty store' or 'Handmade/workshop style shop' - Because they had a design I liked. (Female, 40s) - Because I wanted to make something unique. (Female, 20s) - Because I preferred a one-of-a-kind item. (Male, 40s)

Looking at the responses, many emphasized 'peace of mind' and 'aftercare'. Since a ring is worn for a long time, ease of maintenance and the store's reliability seem to be major factors in deciding where to purchase.

On the other hand, there were also those who chose custom-made or workshop-style shops in pursuit of a 'one-of-a-kind' or 'unique' item.

Most Common Purchase Budget is '50,000 to under 100,000 JPY' at 26.3%

Next, we asked about the budget spent on the purchase.

The most common response was '50,000 to under 100,000 JPY' at 26.3%.

This was followed by '100,000 to under 200,000 JPY' at 19.7%, and '200,000 to under 300,000 JPY' at 19.0%.

Meanwhile, 7.7% answered '500,000 JPY or more', indicating a wide range in budgets. It can be said that the amount of money spent on a ring varies greatly depending on the couple's lifestyle and values.

43.7% Responded Deciding the Budget by 'Discussing It Together'

Next, we asked about the criteria for deciding the budget.

The most common answer was 'Discussed it together' at 43.7%.

This was followed by 'Matched to my own income/savings' at 23.0%, and 'Referred to market prices' at 11.0%.

The budget for a wedding ring is not determined solely by market prices, but by the couple's values and the balance