How many companies do most people compare when choosing a custom home builder?

According to the survey results, 43.3% of people compare only one company, and when combined with those who compare two companies (16.0%), about 60% of people make their decision after comparing two or fewer companies.

What is the most commonly used method for gathering information on custom homes?

The most common method is 'housing exhibitions' at 50.0%. This is followed by 'referrals from acquaintances or family' at 30.7%, and 'official websites of construction companies or home builders' at 17.3%.

What is the final deciding factor when choosing a home builder?

The top factor is 'price' at 22.0%. This is followed by 'floor plan and design proposals' at 16.0%, and 'home performance' and 'attitude of the representative' each at 14.0%.

Why are housing exhibitions valued as a source of information?

The main reason is that seeing actual homes makes it easier to visualize specific aspects of living and directly compare the features of different manufacturers.

Can you provide details on the survey implementation?

The survey was conducted online by NEXER Co., Ltd. and DEX Co., Ltd. from May 7 to 13, 2026, targeting 150 people who have purchased custom homes nationwide.

43% of Custom Home Buyers Choose "Only One" Company; "Price" Top Deciding Factor at 22%

Published May 25, 2026 10:00 PM ・ Updated Jun 14, 2026 8:06 AM ・ 3 min read ・ Source: PR TIMES

A joint survey by NEXER and Deccs revealed the decision-making process for custom home buyers. Nearly 60% compared two or fewer companies, with housing exhibitions being the primary information source for 50%. Price remains the leading factor in finalizing the choice.

Real Estate Survey: How People Choose Custom Home Builders

Custom homes offer the freedom to design layouts from scratch, but the satisfaction levels vary greatly depending on the builder. In collaboration with Deccs Inc., we conducted a survey of 150 individuals who have purchased custom homes.

50.0% Used Housing Exhibitions for Research The most common method for gathering information was visiting housing exhibitions (50.0%), followed by referrals from acquaintances or family (30.7%) and official websites (17.3%). Even in the digital age, physical exhibitions play a crucial role as entry points for home buyers.

59.3% Compared Only Two or Fewer Companies When asked about the number of companies compared, 43.3% considered only one, and 16.0% compared two. Combined, nearly 60% made their decision with limited comparisons. This trend may be influenced by bundled sales of land and buildings or early-stage referrals.

Price is the Top Deciding Factor at 22.0% The final deciding factor was price at 22.0%, followed by floor plans and design proposals (16.0%), and housing performance and staff response (14.0% each). For such a significant life purchase, cost-effectiveness remains the highest priority for many consumers.

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Source: PR TIMES
Category: Survey

43% of Custom Home Buyers Choose "Only One" Company; "Price" Top Deciding Factor at 22%

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Real Estate Survey: How People Choose Custom Home Builders

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