What is the awareness level of the term 'coaching'?

66.5% of the respondents answered that they have heard of it, know the term, or understand its content, indicating a certain level of awareness.

What image do parents most commonly associate with coaching in education?

The most common image is 'supporting children's motivation' at 61.0%, followed by 'managing and guiding study plans' at 44.1%.

What percentage of parents consider learning management and supportive guidance important?

A total of 60.0% of parents consider it important, with 21.0% finding it very important and 39.0% finding it somewhat important.

What is the main reason coaching is valued?

It is considered important because children often find it difficult to judge and manage the most suitable learning methods and times for themselves, thus requiring objective support.

When and for whom was this survey conducted?

The survey was conducted from March 30 to April 9, 2026, targeting 200 men and women across Japan who have children who have attended cram schools or preparatory schools.

Survey of 200 Parents: 60% Value 'Learning Management & Coaching Support' for Children's Education

Published May 25, 2026 10:00 PM ・ Updated Jun 14, 2026 6:35 AM ・ 3 min read ・ Source: PR TIMES

A joint survey by NEXER and a medical prep school comparison bureau revealed that 60% of parents value coaching services. While awareness of the term is high at 66.5%, deep understanding remains below 10%.

### Awareness Survey on 'Coaching' in Education and Exams

While many families use cram schools to support their children's learning, attention is increasingly shifting toward 'coaching'—a method that includes study plan management and mental support, rather than just traditional lecturing.

In collaboration with the 'Top 7 Tokyo Medical Prep Schools Comparison' secretariat, a survey was conducted among 200 parents with children who have attended cram schools.

#### Survey Overview - Method: Online Questionnaire - Period: March 30 – April 9, 2026 - Valid Responses: 200 samples

#### 66.5% Recognize the Term 'Coaching' Regarding awareness, 37.0% had 'heard of it,' 20.5% 'knew the word but not details,' and 9.0% 'understood the content.' While many are familiar with the term, only 9.0% have a deep understanding of its implementation.

#### 61.0% Imagine it as 'Support to Draw Out Motivation' The most common image was 'support to draw out motivation' (61.0%), followed by 'management and guidance of study plans' (44.1%) and 'mental support' (39.0%). It is expected to play a role in fostering independent learning.

#### 60.0% Consider Coaching/Support 'Important' A total of 60.0% (21.0% 'very important' + 39.0% 'somewhat important') of parents feel coaching is crucial. Meanwhile, 29.5% answered 'don't know,' suggesting the concept is still in the process of gaining widespread adoption.

**Reasons for Importance (Excerpt):** 'Children often do not know or cannot think about the most suitable study methods or time allocation for themselves.' (Female, 30s)

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Source: PR TIMES
Category: Survey

Survey of 200 Parents: 60% Value 'Learning Management & Coaching Support' for Children's Education

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