Survey: 41% of Web Marketers Feel 'SEO Alone Has Limits'; 66% Interested in LLMO and AI Search Optimization

With the rise of AI search tools like ChatGPT, the structure of web traffic acquisition is undergoing a major transformation. Beyond traditional SEO, interest in LLMO (Large Language Model Optimization)—the practice of ensuring content is cited by AI—is growing. NEXER Inc. surveyed experienced web marketers to understand their AI search usage, challenges with traditional SEO, and current efforts toward LLMO.

Survey Overview: Conducted online from April 16 to April 22, 2026, targeting individuals with experience in web management or digital marketing.

Key Findings: 1. Approximately 65% use AI search daily or several times a week, making it a staple of their daily workflow. 2. 31.3% use AI search for comparative research, not just information gathering. 3. 73.6% reported increased usage compared to a year ago. 4. Nearly 60% have discovered new companies or services through AI search results. 5. 41.2% feel that traditional SEO alone is no longer sufficient, indicating a shift in strategic priorities.

In conclusion, AI search is deeply integrated into the daily operations of web professionals, and as search behaviors evolve, there is a growing interest in LLMO as a necessary strategy beyond traditional SEO.