Price is the Top Factor in Choosing a Beauty Salon! Survey Shows 80% Satisfaction Rate

Surveying Real Voices on Salon Usage, Searching Methods, and Selection Priorities

While "esthetic" is a general term, individual purposes vary significantly.

Some seek beautiful skin, others wish to resolve unwanted hair issues, and some just want to relieve daily fatigue.

So, what motivates individuals to visit a beauty salon, and what criteria do they use for selection?

This time, in collaboration with Forest Symphony, a provider of professional beauty equipment, we conducted a survey on "how to choose a beauty salon" among 50 women who indicated in a preliminary survey that they had used one.

60.0% Visited for "Beautiful Skin/Facial Care"

When asked about the purpose of using a salon, "beautiful skin/facial care" was the most common response at 60.0%. This was followed by "hair removal" at 44.0%, "slimming/body makeup" at 32.0%, and "relaxation" at 22.0%.

34.0% Found Their Salon through "Referrals"

When asked how they searched for their salon, the most frequent answer was "referrals from acquaintances" at 34.0%. This was followed by "comparison/booking websites" at 18.0% and "Google Search" at 12.0%.

"Sense of security" was a key keyword mentioned by those who chose referrals. Since beauty services involve direct physical contact, information based on the actual experience of someone trusted is highly valued.

26.0% Prioritize "Price" in Selection

When asked about the most important point when choosing a salon, the top response was "price" at 26.0%. This was followed by "location/ease of access" at 22.0% and "reviews/reputation" at 16.0%.

Responses suggest a perspective focused on whether it is "sustainable without strain." Ease of access is a factor directly linked to the ability to continue treatment.

80.0% Are "Satisfied" with Their Salon Selection

When asked if they were satisfied with their salon after actually attending, 24.0% said they were "very satisfied" and 56.0% said "somewhat satisfied," totaling 80.0%. On the other hand, 14.0% felt "somewhat dissatisfied" and 6.0% felt "very dissatisfied," indicating that about 20% felt some form of dissatisfaction.