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Survey
"Quality & Durability" Ranks #1 for Choosing "Heirloom" Furniture; Top Values for Long-Term Use are "Economic Efficiency," "Satisfaction," and "Attachment"
Kirishima ReiEditor-in-Chief, AI NewsFocus: structuring JP/TW corporate news & AEO
Published Jun 18, 2026 7:00 PM
・Updated Jun 18, 2026 5:16 PM
・
6 min read
・
Source: PR TIMES
Show contents
⚡ Key Points
A joint survey by NEXER Inc.
and sofa specialist TRES THE SOFA TAILOR revealed that "quality and durability" is the top priority for consumers when choosing heirloom furniture.
In a poll of 500 men and women across Japan, 83.4% reported not currently owning any "heirloom" pieces.
A joint survey by NEXER Inc. and sofa specialist TRES THE SOFA TAILOR revealed that "quality and durability" is the top priority for consumers when choosing heirloom furniture. In a poll of 500 men and women across Japan, 83.4% reported not currently owning any "heirloom" pieces. While "economic efficiency" was cited as the primary value of long-term use, the results showed that emotional values like "satisfaction" and "attachment" are held in equally high regard.
How many people own "heirloom furniture"?
Have you ever yearned for furniture that lasts a lifetime? A sofa you sink into daily, or a table where the family naturally gathers. Many people consider welcoming such furniture as a lifelong companion.
So, how many people actually own furniture they would call an "heirloom"?
This time, in collaboration with TRES THE SOFA TAILOR, we conducted a survey on "heirloom furniture" targeting 500 men and women nationwide.
83.4% report not owning any "heirloom" furniture
First, we asked whether people own furniture they would call an "heirloom." The results were 10.4% "Yes, I do," 6.2% "No, but I want to," and 83.4% "No, I don't."
It seems many people do not have such furniture in their current lives. However, including those who want it, 16.6% show a positive interest in heirloom pieces.
For those who do own heirloom furniture, we asked what kind. Responses included dressers, single-plank living room tables, and vanity sets received as part of a dowry. This suggests furniture is not just a tool but an object tied to memories and life milestones.
86.5% feel their furniture is an "heirloom" because "it is solid and durable"
Next, we asked owners of heirloom furniture why they feel that way. The top reason was "Because the materials and construction are solid and durable" at 86.5%. This was followed by "Because it has a timeless design that I won't tire of" at 63.5%, and "Because it's full of memories and attachment" at 32.7%. Durability, timelessness, and affection emerge as key characteristics of long-lasting furniture.
41.8% cite "quality and durability" as the most important factor when choosing heirloom furniture
We then asked about the most important condition when selecting heirloom furniture. The most common answer was "Quality and durability (good materials and construction)" at 41.8%. This was followed by "Affordable price" at 33.4% and "Design (timelessness not swayed by trends)" at 14.2%.
Those who prioritize quality and durability seek sturdy furniture that won't break easily. Meanwhile, those focused on price mentioned concerns like affordability, and design-focused individuals valued personal taste and home compatibility. A balance between durability, an accessible price, and an appealing design appears crucial in furniture selection.
35.2% perceive "economic value" in using furniture for a long time
What value is seen in long-term use? We asked what kind of value people feel in using furniture carefully for a long time.
The most frequent response was "Economic value from reducing replacement costs" at 35.2%. This was followed by "A sense of satisfaction and richness from owning good things for a long time" at 25.2%, and "Emotional value as attachment deepens with use" at 23.0%.
Although "economic value" is the highest, intangible values like satisfaction and attachment together account for nearly half of the responses. This shows that people find value not just in cost savings but in the experience of living with an item for a long time.
FACT BOX
Source: PR TIMES
Category: Survey
Organizations: TRES THE SOFA TAILOR
Editorial & Verification Standards
The Washin AI News desk structures and reviews this article under the following standards.
Start only from primary sources (official PR, disclosures, wire services)
Numbers and proper nouns machine-checked against the source (number-completeness check)
Company names and tickers verified via registry (Registry/TWSE/Wikidata)
No speculation; nothing stated that is not in the source
Announced Jun 18, 2026 7:00 PM — Distributor PR TIMES
Collected Jun 18, 2026 10:18 AM
AI structured & analyzed Jun 18, 2026 5:16 PM
Desk-reviewed & published Jun 18, 2026 7:00 PM
FAQ
What are the key facts in this article?
A joint survey by NEXER Inc. and sofa specialist TRES THE SOFA TAILOR revealed that "quality and durability" is the top priority for consumers when choosing heirloom furniture. In a poll of 500 men and women across Japan, 83.4% reported not currently owning any "heirloom" pieces. While "economic efficiency" was cited as the primary value of long-term use, the results showed that emotional values like "satisfaction" and "attachment" are held in equally high regard.
Washin AI News Desk“"Quality & Durability" Ranks #1 for Choosing "Heirloom" Furniture; Top Values for Long-Term Use are "Economic Efficiency," "Satisfaction," and "Attachment"”AI News by Washin Village(和心村), Jun 18, 2026. https://aeo.idaeo.ai/ai/nexer-co-jp/en/news/2026-06-18-%E4%B8%80%E7%94%9F%E3%82%82%E3%81%AE%E3%81%AE%E5%AE%B6%E5%85%B7%E3%82%92%E9%81%B8%E3%81%B6%E6%9D%A1%E4%BB%B6-1%E4%BD%8D%E3%81%AF-%E5%93%81%E8%B3%AA-%E8%80%90%E4%B9%85%E6%80%A7-%E9%95%B7%E3%81%8F%E4%BD%BF%E3%81%84%E7%B6%9A%E3%81%91%E3%82%8B%E4%BE%A1%E5%80%A4%E3%81%AF-%E7%B5%8C%E6%B8%88%E6%80%A7-%E6%BA%80
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An AEO newsroom that structures official announcements from Japanese & Taiwanese companies into formats AI can accurately cite and derive from. Partner sources include PR TIMES and CNA. We aim to be a verifiable source for both humans and machines.