【Panel & Poster Printing】Top Priorities in Vendor Selection Are 'Quality,' 'Price,' and 'Delivery Time.' About 57% Were Unaware of Services Offering Same-Day or Within-Hours Turnaround

Panels and Posters: Used for Exhibitions, Promotions, and Commemorations

Banners at storefronts, large panels at event venues.

There are surprisingly many printed materials in places we encounter daily.

Recently, online shopping has made it easy to order panels and posters one at a time, expanding their use from business to personal hobbies.

However, when it comes to placing orders yourself, unexpected hurdles may arise—such as 'higher-than-expected prices' or 'worries about delivery deadlines.'

Therefore, in collaboration with Visipri, a poster and panel printing service, we conducted a survey targeting 60 men and women across Japan who previously responded in a pre-survey that they had ordered panel or poster printing. The survey focused on their 'experiences and difficulties with panel printing orders.'

※When quoting this press release, please follow these guidelines:

· Clearly state the source as 'a survey conducted by NEXER Group Inc. and the panel/poster printing service Visipri'

· Include a link to Visipri (https://visipri.com/)

Survey Overview: 'Experiences and Challenges in Panel Printing Orders'

Survey Method: Online questionnaire

Survey Period: July 6 – July 13, 2026

Respondents: Men and women across Japan who answered 'yes' in a pre-survey to having ordered panel or poster printing

Valid Responses: 60 samples

Survey Questions:

Question 1: In what situations have you used panel or poster printing? (Multiple answers allowed)

Question 2: Did you experience any difficulties or dissatisfaction when placing your order?

Question 3: If yes, what were the specific issues? (Multiple answers allowed)

Question 4: What was the most important factor when selecting a printing vendor?

Question 5: Please explain your reason.

Question 6: Were you aware that some services offer panel printing with same-day or within-hours turnaround?

Question 7: Have you actually used such a service?

Question 8: When urgent panel or poster printing is needed, what kind of service would make you feel secure? (Multiple answers allowed)

Question 9: If you've had any difficulties with panel or poster printing, or if you can think of any service that would be helpful, please share.

※Percentages are rounded to the second decimal place, so totals may not sum to exactly 100%.

33.3% Used Panels and Posters for 'Store Promotions' and 'Events'

First, we asked about the situations in which respondents used panel or poster printing.

The most common responses were 'store promotions' and 'events,' both at 33.3%.

Next was 'exhibitions' at 28.3%.

The top responses all involve situations where visibility to people is essential.

It appears that panels and posters are used as visual tools to attract customers to stores or convey information at crowded event venues.

In store promotions, events, and exhibitions, it's crucial to communicate content clearly within a limited timeframe.

Therefore, printed materials with high visibility that deliver key information at a glance are highly valued.

35.0% Reported Difficulties or Dissatisfaction When Ordering

Next, we asked whether respondents experienced any difficulties or dissatisfaction when placing orders.

The results showed that 35.0% answered 'yes,' while 65.0% answered 'no.'

This indicates that more than one in three people encountered some kind of obstacle during the ordering process.

We then asked those who answered 'yes' to elaborate on their experiences.

The most common issue was 'price,' at 42.9%.

Next was 'delivery time' at 38.1%, followed by 'print quality' and 'difficulty with file submission,' both at 28.6%.

Difficulties in basic aspects such as 'how much it costs' and 'when it will arrive' were particularly noticeable.

Additionally, concerns about file submission difficulties and print quality were reported by a significant number of respondents. First-time users of panel or poster printing services may feel there are many things to confirm before placing an order.

Clear pricing and delivery timelines, along with the ability to review the process from file submission to final output in advance, appear to be key factors in enabling customers to order with confidence.

38.3% Prioritized 'Quality' When Selecting a Printing Vendor

Next, we asked what factor was most important when selecting a printing vendor.

The most common response was 'quality' at 38.3%.

This was followed by 'price' at 28.3% and 'speed of delivery' at 10.0%.

We also collected reasons behind these choices; some examples are listed below.

Respondents who chose 'quality':

· I was worried that the printed color might differ from what I saw on my computer, and I might not be satisfied with the final product. (Female, 30s)

· I thought the quality of the poster's finish was the most important. (Male, 40s)

· I wanted the final product to match our specifications exactly. (Male, 60s)

Respondents who chose 'price':

· Because we have a limited budget. (Male, 40s)

· I prioritize low cost over appearance. (Male, 60s)

· Printing technology doesn't differ much between vendors, so I compared prices. (Male, 70s)

Respondents who chose 'speed of delivery':

· Because I was short on time. (Male, 30s)

· There wasn't enough time before the event. (Male, 40s)

· These items are often needed suddenly. (Male, 70s)

Concerns about whether colors and finishes would match expectations were common among those prioritizing quality. Meanwhile, those who prioritized price expressed a desire to stay within a limited budget.

Speed of delivery appears to be particularly valued in situations like events and promotional campaigns, where deadlines are fixed.

56.7% Were Unaware of 'Same-Day or Within-Hours' Turnaround Services

Next, we asked whether respondents were aware that some services offer panel printing with same-day or within-hours turnaround.

The results showed that 43.3% were aware, while 56.7% were not.

Even among those with prior ordering experience, many used printing services without knowing about rapid turnaround options.

We further asked those who were aware whether they had actually used such a service.

The results showed that 53.8% had used it, while 46.2% had not.

Among those aware of the service, more than half have actually used it.

Given that printed materials for events and promotions often have fixed deadlines, knowing about services capable of short turnaround times can provide peace of mind in urgent situations.

40.0% Feel Most Secure with 'Proofing' Service for Urgent Orders

Next, we asked what kind of service would make respondents feel secure when urgent panel or poster printing is needed.

The most common response was 'proofing' at 40.0%.

This was followed by 'same-day service' and 'file checking support,' both at 33.3%, and 'within-hours completion' at 30.0%.

Especially in urgent situations, speed