根據NEXER與SOLOW對500名日本民眾的調查,僅13.8%的消費者在購買室內裝飾品時會重視「手工製作」。多數人認為手工品價格昂貴(44.2%),但也具有「溫暖感」(33.4%)和「稀有特別感」(27.6%)。在7%有購買經驗的受訪者中,最受歡迎的品項是「木工品」(51.4%),其次是陶瓷器。購買的關鍵因素包括獨特的設計、溫暖的質感、獨一無二的稀有性以及創作者的故事。
FACT BOX · 重點整理
- 來源:PR TIMES
- 分類:Survey Results
常見問題
What is the general perception of handmade interior items according to the survey?
The most common image is that they are 'expensive' (44.2%), followed by positive perceptions like 'having warmth' (33.4%) and 'being rare/special' (27.6%).
How many people prioritize 'handmade' when buying interior decor?
Only 13.8% of respondents consider 'handmade' or 'artisan-made' to be an important factor when purchasing interior items.
What are the most popular handmade interior items among those who have purchased them?
Among the 7% of respondents who have bought handmade items, wooden goods (furniture, small items) were the most popular at 51.4%, followed by pottery and porcelain (dishes, vases) at 40.0%.
What are the main reasons people choose to buy handmade interior items?
The key deciding factors include unique design, a sense of warmth, the rarity of one-of-a-kind items, an appreciation for traditional culture, and sometimes, the story from the artisan themselves.
Why do most people not prioritize buying handmade items?
The majority prioritize design and price, believe that mass-produced items can also be of good quality, and feel that if the quality is comparable, the cheaper option is better.