Generative AI Video Production Service "AI STUDIO hand." Launched! TVCM Quality Ad Videos at 1/10 the Traditional Cost.

Next Group Holdings Inc. (Headquarters: Shimogyo-ku, Kyoto; Representative Director: Jiro Hiasu; hereinafter "the Company") is pleased to announce the launch of "AI STUDIO hand.", an advertising video production service that combines generative AI with professional creative teams.

Official website here: https://www.aistudiohand.com/

This service is characterized by its ability to produce high-quality advertising videos of TVCM standard at approximately 1/10 the traditional cost and in as little as 3 days. It primarily targets EC, D2C, mid-sized companies, and advertising agencies that require "mass-produced creatives" optimized for each media platform, as well as "high-quality visuals" conscious of branding and marketing.

Background of Service Development Video advertising is no longer a "one-and-done" task; continuous distribution and operation now determine results. However, traditional production workflows still faced three structural challenges:

- The Cost Barrier: Production costs of several million yen per video. Multiple patterns and A/B testing were financially unrealistic. - The Speed Barrier: Weeks to months from planning to delivery. Unable to keep up with market and campaign opportunities. - The Volume Barrier: Optimization for each target and media platform was not feasible when producing videos one by one.

"AI STUDIO hand." simultaneously solves these three barriers through a creative team that leverages generative AI.

Service Introduction Video

Four Strengths 1. Cost: 1/10 of traditional costs. By relying on a production system that does not depend on filming, talent, location, or large teams, we redesign the very structure of advertising budgets. 2. Quality: TVCM standard. Instead of using generative AI output as-is, the involvement of planning, direction, and editing professionals ensures the quality is refined to a level suitable for brand advertising. 3. Speed: Shortest delivery in 3 days. From inquiry to storyboard, generation, editing, and delivery, the first draft is presented in as little as a few days. This achieves a speed that keeps up with market opportunities and campaign timings. 4. Mass Production: Simultaneous deployment of 10+ videos. With a budget equivalent to producing one traditional video, it's possible to create over 10 variations. Designed with A/B testing, media-specific optimization, and target-specific differential production in mind.

Pricing Plans All prices are disclosed, offering a simple structure for customers to choose without hesitation.

- VOLUME ¥50,000~ / 30 seconds: For mass production of SNS ads and A/B testing (for EC, D2C, and advertising agencies) - STANDARD ¥100,000~: Efficiently prepare core videos for your company (for B2B SaaS and mid-sized companies) - PREMIUM ¥500,000~: Director-led direction + cinematic quality (for listed companies and brand D2C companies) - ORIGINAL ¥1,000,000~: Series development and large-scale project accompaniment

Technology Foundation and Operational Structure - Integration of multiple AI models via API: Optimal selection of the latest video generative AI models such as Kling, Seedance, and Vidu for specific uses. - Commercial use license acquired: Can be used without restrictions on media, period, or region. - Domestic creative team x Offshore development system: Our Japan-based team serves as the contact point, combining overseas development resources to optimize costs. - Information management system: Thorough NDA agreements, non-learning settings for input data, and minimization of access rights ensure secure ordering.

Future Developments The domestic generative AI video production market is currently segmenting into several layers: media-integrated models by major advertising agencies, high-priced project models by AI-specialized studios, and AI-assisted models by existing production companies.

"AI STUDIO hand." distinguishes itself with a unique position of "transparent pricing x refining winning strategies through mass production," delivering TVCM-standard creatives to EC, D2C, startups, and mid-sized companies that have traditionally struggled to benefit from large-scale advertising production. Furthermore, as a media-neutral production-specialized service that does not presuppose integrated operation with specific media or agencies, it flexibly supports collaboration with any agency or media platform.

The Company aims to establish a new standard for advertising creatives through this service. Concurrently, we will also expand our provision of AI-related solutions, including AI agent development, AI system development, AI business automation, and AI education/internal training, through the same team.

[Contact for press inquiries regarding this release] Next Group Holdings Inc. [Public Relations Department] Contact: Yamaguchi TEL: 075-746-2