'Have you thought about preparations for after the baby is born?' Hoken Minaoshi Hompo releases the 5th installment of its popular web commercial series: 'When the family grows' edition

Hoken Minaoshi Hompo Group, which operates insurance agency-related businesses, announced that its subsidiary, Hoken Minaoshi Hompo, released a web-exclusive commercial titled 'When the family grows' on Thursday, May 28, 2026. In this fifth installment of the series, the wife, Minako, is pregnant. In a peaceful scene where she tells her husband, Tamotsu, that the baby is moving, Tamotsu leans in to listen, only to hear a voice asking if he has consulted 'Hoken Minaoshi Hompo' about preparations for the baby's arrival. The commercial humorously depicts the company's desire for customers to use life events like childbirth as an opportunity to review their insurance. Please pay attention to the classic 'glasses' trope used to emphasize Tamotsu's shock. Hoken Minaoshi Hompo is an insurance agency that operates walk-in insurance consultation shops. With approximately 350 locations nationwide, they handle products from over 40 insurance companies and offer free consultations via in-person, online, home visits, or phone, as many times as needed.