Nihon Nohyaku Co., Ltd. (President and Representative Director: Hiroyuki Iwata) announces that it has produced and released a short drama with the aim of improving the image of its main business, agrochemicals, and promoting recognition and understanding of our company.

This short drama is composed of a total of 4 episodes, with the first episode released on Monday, March 30, 2026. This work will be distributed sequentially, mainly on social media platforms such as TikTok. The main character is based on a female employee working at our company's research institute. Through her relationship with a man with organic preferences, she confronts differences in values and conveys the social necessity of agrochemicals in her own words from the perspective of someone involved in research. The content introduces the role of agrochemicals and our approach to research and development within an everyday story, incorporating perspectives from the research field. Moving forward, Nihon Nohyaku will continue to work towards improving corporate value by deepening understanding with all stakeholders through information dissemination regarding our business, including agrochemicals and their research and development.

【Video Title】 "Pesticide GIRL and Organic Boyfriend"

【TikTok Distribution Here】 URL: https://www.tiktok.com/@nichino.co.jp/video/7622984190023240980

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  • Source: PR TIMES
  • Category: campaign