以「飯糰」為中心，展示新潟豐富的海、山、川物產，以及致力解決課題的關鍵視覺圖。
以「讓新潟縣產業更加活絡」為使命，支持縣內企業挑戰的公益財團法人新潟產業創造機構（總部：新潟市，以下簡稱「NICO」）的在地貿易商部門，於 2026 年 3 月舉辦的「FOODEX JAPAN 2026 / 國際食品．飲料展」中參展。
在熱鬧的展會現場，我們著眼於實務上常遇到的「添加物限制」與「因人手不足導致的營運極限」等課題。我們的願景不僅是匯集新潟的美味商品，更要「對其後續負責」，並嚴選出 15 款能成為「現場即戰力」的商品。在全球飯糰熱潮的背後，我們提出了新的合作模式，旨在「解決國內外買家、餐飲業者所面臨的實務問題」。
1. 確立市場「課題」，「創造」商機
本次參展，我們活用新潟的在地特色，並從嚴峻的現場人手不足課題逆向思考，精選出以「烤鮭魚加工品（如『鹽烤』、『漬烤』等）」為首的飯糰內餡及配料商品。
此外，考量到物流與保存的實際情況，飯糰本身則選用了透過「氮氣填充與冰溫熟成」這項可靠技術，克服出口劣化風險的魚沼越光米。
只需打開包裝即可上桌的實用鮭魚加工品。
這些兼具「可靠美味」與「減輕營運負擔」的提案，獲得了國內外買家的高度關注。我們成功爭取到具體的商談機會，包括確認「是否符合泰國添加物規範的可能性」、探討「在澳洲市場的拓展可能性」，以及「是否能針對特定業態提供 OEM」等具體規格確認與 OEM 調整的洽談。
此外，我們透過訪談當場釐清了「瓶頸所在」。展會結束後，我們立即進入實務階段，包含審查成分表及與製造現場協調 OEM 事宜。
我們認為，這種「從對話到行動的快速轉移」是我們基於對新潟縣業者與市場現實的深刻理解，所能提供的全新伴隨支援模式。
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常見問題
What is NICO and what is its mission?
NICO, the Niigata Industry Creation Organization, is a public interest foundation dedicated to supporting challenging businesses within Niigata Prefecture, with the mission of "Energizing Niigata Prefecture's Industries." Its regional trading company division focuses on developing and promoting local products.
What was NICO's main focus at FOODEX 2026?
NICO focused on addressing practical, on-site challenges faced by the food industry, such as "additive regulations" and "labor shortages leading to operational limitations." They aimed to provide "immediately effective" B2B-specialized food products, particularly for the onigiri market.
What types of products did NICO showcase?
They showcased 15 B2B-focused items, including baked salmon processed goods (like 'shioyaki' and 'yakizuke') as onigiri fillings and accompaniments. They also offered Uonuma Koshihikari rice for onigiri, processed using "nitrogen filling and low-temperature aging" to maintain quality for export.
How did NICO's approach differ from traditional product showcasing?
Instead of just presenting products, NICO worked backward from identified on-site challenges. They focused on providing solutions that reduce operational burden and meet specific market regulations, offering a new form of partnership and support that extends beyond product sales.
What were the outcomes of NICO's participation at FOODEX 2026?
NICO received significant interest from domestic and international buyers, leading to concrete business discussions. These included inquiries about compliance with regulations in markets like Thailand, potential for expansion in Australia, and OEM arrangements for specific business needs. They were able to quickly move to practical implementation phases like specification checks and OEM coordination.
