Instantly Cool by Wetting, Wringing, and Shaking! New High-Function UV Cut 97% & Evaporative Cooling Hoodie and Scarf Launched.

Rain goods manufacturer Niftycolors Co., Ltd. (Head office: Sumida-ku, Tokyo) will sequentially release hoodies and scarves equipped with UV cut and cooling functions from its new brand "SORANI.&" starting in late April 2026.

SORANI.&：https://niftycolors.com/2026ss/sorani-hoodie/

Niftycolors Homepage：https://niftycolors.com/

UV Cut & Cooling Wear from a Parasol Manufacturer

To get through the long summers every year, the demand for cooling and UV cut goods for heat and UV protection is increasing. Amidst this, Niftycolors, which has been manufacturing parasols from brands like the sun/rain umbrella brand "SORANI.", has launched the apparel brand "SORANI.&." For 2026SS, they planned UV cut and cooling wear that can be used in situations where umbrellas cannot be used, or in combination with parasols for even greater effect.

Recommended for heatstroke prevention on hot days for leisure, sports, swimming pools, outdoor events, etc. It is also ideal for countering office air conditioning.

What is the talked-about evaporative cooling?

"SORANI.&"'s UV cut & cooling hoodies and scarves have contact cooling function as they are, but they become even colder when wet, wrung out, and shaken. This phenomenon, where moisture evaporates and takes heat from the surroundings, lowering the temperature, is called evaporative cooling. Even if it becomes lukewarm due to high temperatures or passage of time, the evaporative cooling effect can be revived immediately by re-wetting, allowing for repeated use.

In internal experiments, after soaking in approximately 60-degree hot water, wringing, and shaking, the temperature dropped to approximately 15 degrees.

※Internal experiment

UV Cooling Hoodie

OFF WHITE wearing_UV Cooling Hoodie_¥5,500 (tax included) UV Cooling Hoodie

This UV cut & cooling hoodie can be used in two ways: as a UV protection hoodie and as a rash guard when wet. It features a 97% UV cut rate, contact cooling, and quick-drying functional material, with the added evaporative cooling function that makes it cold when wet.

The short length with a flared hem offers a good balance when worn, and the wide body and non-constricting waist allow for a relaxed fit. Wearing the hood prevents sunburn on the hair and neck area. It comes with thumbholes that allow thumbs to come out from the cuffs, covering the easily sunburnt back of the hand. Raising the cuffs to the wrist makes them normal cuffs. The simple design can be matched with a wide range of styles, from active scenes like sports to everyday relaxed scenes.

Size: Free size Body width approx. 85cm,裄丈 approx. 86cm, Length approx. 46cm

Colors: Off-white, Light Gray

UV Cooling Hoodie All 2 colors GRAY wearing_Model height 161cm

UV Cooling Scarf

GRAY wearing_UV Cooling Scarf_¥2,200 (tax included) UV Cooling Scarf

This cooling scarf uses an evaporative cooling material that can be used repeatedly and cools effectively when wet. It also has 97% UV cut, contact cooling, and quick-drying functions, allowing you to spend the summer comfortably.

It can be worn around the neck as a sun protection scarf or used as a cooling towel to cool the neck. Its long size of 120cm allows it to be tied around the neck or used as a stole. The accent color of the lock stitch on the edge is a key point.

Size: Width approx. 30cm x Length approx. 120cm

Colors: Off-white (main body) x Light Blue (lock thread), Light Gray x Mint

GRAY wearing_Hoodie and Scarf set also good◎ OFF WHITE wearing_Model height 161cm

Sales Information

Retailers Own online shop ・Official HP https://niftycolors.com/ ・Rakuten https://www.rakuten.co.jp/niftycolors/

Official SNS HP https://niftycolors.com/ Instagram https://www.instagram.com/niftycolors/?hl=ja Twitter https://twitter.com/niftycolors FACEBOOK https://www.facebook.com/niftycolorsnew

Company Profile Company name: Niftycolors Co., Ltd. Head office location: 1-30-9 Honjo, Sumida-ku, Tokyo Business activities: Planning and wholesale of Western-style umbrellas URL: https://niftycolors.com/

Contact Information Phone number: 03-5611-6911 E-mail: [email protected] Contact person: Mutsuo Kubota Keywords: (empty)