YSL BEAUTY is holding a limited-time pop-up event in Omotesando from April 3 to 5, 2026, to celebrate the launch of the new "YSL Lovenude Lipstick." Many celebrities attended a preview.
YSL BEAUTY will hold a limited-time pop-up event, "YSL LOVENUDE HOTEL TOKYO SECRET CHECK-IN," from Friday, April 3 to Sunday, April 5, 2026, to introduce the new "soft and juicy" sensation "YSL Lovenude Lipstick" which launches nationwide on Friday, April 3.
Event special website: https://www.yslb.jp/ysllovenude-event.html
"YSL Lovenude Lipstick" is a "soft and juicy" lip product that allows you to experience an unprecedented texture that is neither glossy nor matte. The watercolor nude color that softly blurs and oozes from within creates a sensual appeal.
"YSL LOVENUDE HOTEL TOKYO SECRET CHECK-IN," conceptually designed as a "secret hotel" that suddenly appears in Omotesando, is a limited-time pop-up event held to commemorate the birth of YSL's first lip series "YSL LOVENUDE."
Wrapped in the sensual pink nude color of "YSL LOVENUDE," the "YSL LOVENUDE HOTEL TOKYO" is a special photogenic hotel exclusive to YSL. The 1st floor is the "RECEPTION" floor equipped with a DJ booth, the 2nd floor is the "LOBBY GAME" floor where you can enjoy the "soft and juicy" experience of "YSL Lovenude Lipstick" at various booths, and the 3rd floor is the "GUEST ROOM" floor where you can freely try out YSL's iconic lipsticks and fragrances, including the "YSL Lovenude Lipstick."
Prior to the opening, gorgeous guests including Kanon, Airu Kubozuka, Miori Takimoto, HITOMI (SAY MY NAME), Sara Honda, Marin Honda, Atsuki Mashiko, Michi, Nijiro Murakami, and YUMEKI (titles omitted) visited the event. After checking into "YSL LOVENUDE HOTEL TOKYO" and getting their own room key, they enjoyed a special experience of the new "soft and juicy" lip sensation.
Kanon "YSL Lovenude Lipstick #44"
Airu Kubozuka "YSL Lovenude Lipstick #1"
FACT BOX
- Source: PR TIMES
- Category: Event
- Organizations: YSL BEAUTY
FAQ
When and where will the YSL Beauty pop‑up event "YSL LOVENUDE HOTEL TOKYO SECRET CHECK‑IN" take place? Provide dates, location, and purpose.
The event runs from Friday, April 3 to Sunday, April 5, 2026, in a temporary secret‑hotel pop‑up installed on Omotesando street in Tokyo, Japan, and it serves to introduce YSL’s new soft‑and‑juicy YSL Lovenude Lipstick nationwide launch.
Which celebrities attended the pre‑opening of the YSL LOVENUDE HOTEL TOKYO event, and what activity did they experience?
Gorgeous guests such as Kanon, Airu Kubozuka, Miori Takimoto, HITOMI (SAY MY NAME), Sara Honda, Marin Honda, Atsuki Mashiko, Michi, Nijiro Murakami, and YUMEKI visited the venue, checked into a personalized room, received a key, and tried the new soft‑and‑juicy YSL Lovenude Lipstick sensation.
What are the three floors of the YSL LOVENUDE HOTEL TOKYO pop‑up, and what specific features does each floor offer to visitors?
The first floor serves as a Reception equipped with a DJ booth, the second floor is the Lobby Game area where visitors can sample the soft‑and‑juicy feeling of YSL Lovenude Lipstick at various booths, and the third floor is the Guest Room where guests may freely try YSL’s iconic lipsticks and fragrances, including the new Lovenude Lipstick.
On which date does the YSL Lovenude Lipstick launch nationwide, and what shade numbers were highlighted by Kanon and Airu Kubozuka during the event?
The YSL Lovenude Lipstick launches nationwide on Friday, April 3, 2026, and during the event Kanon showcased shade #44 while Airu Kubozuka highlighted the inaugural shade #1 of the new collection.
What is the unique description of the YSL Lovenude Lipstick’s texture, and how does the product differentiate itself from traditional glossy or matte finishes?
YSL describes the Lovenude Lipstick as a ‘soft and juicy’ formulation that creates a watercolor nude hue which subtly blurs and oozes from within, delivering a sensual appeal that is neither glossy nor matte, offering an unprecedented texture compared with conventional lip products.