What benefits can I expect?

The cooling effect reduces puffiness, while advanced ingredients promote firmer, lifted-looking skin.

Which zones does it target?

It specifically targets the three major contour zones: eyes, cheeks, and the jawline.

Is the application different from normal serums?

Yes, it features a specialized applicator designed to massage and fit the contours of the face.

[Helena Rubinstein] Re-Plasty Eye & Face Serum Launching Nationwide on June 5, 2026

Published May 22, 2026 2:00 AM ・ Updated Jun 14, 2026 7:36 AM ・ 2 min read ・ Source: PR TIMES

Helena Rubinstein will release the "Re-Plasty Eye & Face Serum" on June 5, 2026, a tool-integrated serum targeting the three major contour zones: eyes, cheeks, and jawline.

Product Overview In June 2026, Helena Rubinstein's iconic "Re-Plasty" line will debut a tool-integrated serum designed to directly and precisely approach the "three major contour zones" that shape beauty: the eye area, cheeks, and jawline.

Background of Development Addressing the visible loss of skin firmness and elasticity that comes with age, the brand spent five years developing a specialized applicator tool inspired by aesthetic medical equipment to treat the eye, cheek, and jawline areas where signs of aging are most apparent.

Advanced Ingredient Technology - Pro-Xylane: Supports collagen production and increases skin density. - Escin: Focuses on puffiness to help achieve a tighter jawline impression. - Pre & Probiotic Extracts: Strengthens the skin barrier and smooths the texture.

Specialized Applicator and Texture - Ultimate Cryo Effect: Lowers the skin surface temperature by -3.5°C to support microcirculation. - Liquid Bandage Texture: Wraps the skin like an invisible veil, providing a strong, adhesive-like fit.

FACT BOX

Source: PR TIMES
Category: New Product

[Helena Rubinstein] Re-Plasty Eye & Face Serum Launching Nationwide on June 5, 2026

⚡ Key Points

Product Overview In June 2026, Helena Rubinstein's iconic "Re-Plasty" line will debut a tool-integrated serum designed to directly and precisely approach the "three major contour zones" that shape beauty: the eye area, cheeks, and jawline.

Background of Development Addressing the visible loss of skin firmness and elasticity that comes with age, the brand spent five years developing a specialized applicator tool inspired by aesthetic medical equipment to treat the eye, cheek, and jawline areas where signs of aging are most apparent.

Advanced Ingredient Technology - Pro-Xylane: Supports collagen production and increases skin density. - Escin: Focuses on puffiness to help achieve a tighter jawline impression. - Pre & Probiotic Extracts: Strengthens the skin barrier and smooths the texture.

Specialized Applicator and Texture - Ultimate Cryo Effect: Lowers the skin surface temperature by -3.5°C to support microcirculation. - Liquid Bandage Texture: Wraps the skin like an invisible veil, providing a strong, adhesive-like fit.

FACT BOX

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