Introducing the "Power Fabric Cushion" for a Smooth "Velvet Matte Skin" that Covers Shine, Stickiness, and Skin Imperfections.

From Giorgio Armani's legendary long-wear line, a new product emerges. Achieve all-day coverage and skincare benefits that protect your bare skin, all in one compact.

Giorgio Armani Beauty is set to launch the new "Power Fabric Cushion" on Friday, June 26, 2026, from its signature "Power Fabric" long-wear line. This innovative cushion foundation instantly covers shine, stickiness, and skin imperfections, delivering a sophisticated "velvet matte skin" finish that lasts all day.

【Unwavering Confidence Wrapped in Skin】

Just as Giorgio Armani's "Power Suit" empowers the wearer with confidence, the "Power Fabric" series offers makeup that bestows unwavering confidence throughout the day. The new "Power Fabric Cushion" translates the "Armani Glow" – the natural radiance sought by professional makeup artists – into a velvet matte texture. It achieves high coverage and a comfortable, breathable feel with the convenience of a cushion.

Three Technologies for the Ultimate Velvet Matte Skin

1. ENHANCED SKIN COMFORT: Astonishingly Lightweight Feel

Utilizing the latest "Triple Velvet Technology," a flexible "soft film" adheres seamlessly to the skin's movements, providing a weightless, gravity-defying lightness and comfortable long wear that lasts all day*1.

2. STRONGER COVERAGE: Reduces Skin Imperfections with High Coverage

Micro-pigments treated with moisturizing ingredients and a skin-adhering coating*2, such as Triethoxycaprylylsilane (makeup effect), instantly cover redness, blemishes, and unevenness. It provides a flawless finish, with 98.4% of users reporting a "more even skin tone"*3.

3. BOOSTED SKIN AFFINITY: Controls Shine and Stickiness

Formulated with Niacinamide, which absorbs excess sebum and provides moisturizing effects, it controls shine while achieving a highly adherent finish. 95.3% of women experienced a "natural soft-focus effect" (user experience)*3.

【Refines Skin While You Makeup: Skincare Benefits and Fragrance】

Enriched with three ingredients that support visible hydration*4: Bisabolol (skin-conditioning agent), Niacinamide (moisturizing ingredient), and Birch Sap Extract (skin-conditioning agent). It covers redness and promotes healthy-looking skin with every application. Additionally, a delicate white floral scent woven with notes of bergamot and musk offers a sensual experience with each use.

Summer's Two Essential Face Products for Velvet Skin

The "Power Fabric Cushion" truly shines when used in conjunction with the popular "UV Master Primer."

This summer, Armani Beauty presents the "Ultimate Summer Power Routine" featuring these two products. Protect your skin and create a radiant base with the "UV Master Primer," then layer the "Power Fabric Cushion" on top. This pairing allows you to maintain a "velvet matte skin" finish, as if filtered, all day long, even in harsh summer conditions with humidity and sebum.

"Power Fabric Cushion" Product Details

- Product Name: Power Fabric Cushion

- Launch Date: June 26, 2026 (Friday)

- Shade Range: 5 shades that blend seamlessly with the skin (0, 1, 2, 3, 4)

- Price: Preset: ¥12,540 (tax included)

Refill: ¥8,470 (tax included)

- Case Design: A slim, beige leather-effect case.

Featuring a couture design with the iconic "wave pattern" and a sparkling champagne gold GA monogram.

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★4

"UV Master Primer" Product Details

- Product Name: UV Master Primer

- Volume: 30ml

- Price: ¥8,800 (tax included)

SPF30 / PA+++

A lightweight UV makeup base that supports foundation finish.

Protects skin from UV rays with its unique UV filter.

Provides a light, fresh feel and lasting hydration.

*1 Based on Armani research. Individual results may vary. *2 Surface treatment of pigments. *3 Based on consumer testing. *4 Makeup effect for skin radiance and smoothness.