Lancôme Launches Targeted Skincare Serum: 'Genifique Targeting Shot' to Debut Nationwide on July 3, 2026

From Lancôme's No.1 best-selling serum¹ 'Genifique Ultime Serum,' comes an innovative new addition: the 'Genifique Targeting Shot,' a precision skincare serum formulated to directly target and address fine, localized skin concerns. Drawing on advanced skincare research, this targeted treatment will be available nationwide starting Friday, July 3, 2026.

Ahead of the nationwide launch, the product will be available through the official Lancôme online store starting Friday, June 26, 2026, and at Hankyu Umeda Main Store and HANKYU BEAUTY ONLINE starting Wednesday, July 1, 2026.

Inspired by dermal fillers. A precision² treatment serum.

Targeted shot care².

From the delicate eye and lip areas to the neckline—

Instantly targets the 'shadows' that affect facial appearance.

A shot serum² that delivers plump, resilient firmness.

Approximately 2 quadrillion³ micro-encapsulated beta-glucan⁴ molecules,

together with low-molecular hyaluronic acid⁵, penetrate 10 layers deep into the stratum corneum.

Restores radiance and prevents today’s dryness⁶ from lingering.

The goal: ultimate smoothness.

With each application, move toward a naturally perfected, 'self-sustaining beauty'—without the need for correction.

Toward your ideal. Today, and beyond.

Take the proactive step—now.

Genifique Targeting Shot

¥16,500 (tax included)

Product Features

1. Golden Ratio of Exclusive Ingredients

To directly address the root causes of dryness-induced shadows on skin, this formula features 'micro-encapsulated beta-glucan⁴,' a version of Genifique’s key ingredient refined to be approximately three times finer than the beta-glucan used in previous serums. Each bottle contains approximately 2 quadrillion³ of these molecules, blended with 'low-molecular hyaluronic acid⁵' and 'allantoin⁷' in a proprietary ratio. This blend rapidly penetrates 10 layers deep into the stratum corneum, delivering long-lasting hydration, plump resilience, and smooth skin texture.

2. High-Adhesion Film-Like Texture

A newly designed formula that adheres like an invisible film, instantly smoothing fine irregularities. It delivers high adhesion to delicate areas such as around the eyes and lips, or pores accentuated by dryness—without stickiness—making it ideal for use before makeup.

3. Advanced Applicator Engineered for Precision

Equipped with a precision applicator designed for pinpoint application on fine lines, hollows, and other localized areas of concern. The packaging features Lancôme’s signature black with a silver Lancôme rose, exuding elegance.

4. Refined Fragrance That Elevates Skincare

A luxurious, evolving scent that transforms your skincare routine into a pampering experience.

Top Notes: Mandarin, Bergamot, Pink Pepper

Middle Notes: Rose, Mint, Geranium

Base Notes: Sandalwood, Vanilla, Carrot Seed

Product Overview

Product Name: Genifique Targeting Shot

Category: Cream-type serum

Capacity: 20mL

Price: ¥16,500 (tax included)

Country of Origin: South Korea

Launch Dates

July 3, 2026 (Fri): Nationwide launch

June 26, 2026 (Fri): Early launch via Lancôme Official Online Store

July 1, 2026 (Wed): Early launch at Hankyu Umeda Main Store and HANKYU BEAUTY ONLINE

¹Based on domestic serum sales volume comparison from September 2019 to May 2026. Lancôme internal research. ²Can be applied to specific areas of concern. ³Estimated molecular count of Carboxymethyl-β-Glucan Na (skin-conditioning agent) in 20mL of product. ⁴Carboxymethyl-β-Glucan Na (skin-conditioning agent) ⁵Sodium Hyaluronate (moisturizing agent) ⁶Dryness ⁷Skin-conditioning agent

About LANCÔME

Lancôme is one of the brands under Japan L'Oréal Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President & CEO: Jean-Pierre Chariton), the Japanese subsidiary of L'Oréal Group—the world’s largest cosmetics company headquartered in Paris. Lancôme is the world’s No.1 luxury cosmetics brand.

Founded in 1935 by visionary pioneer Armand Petitjean, Lancôme was created to share the spirit and taste of French elegance with the world. It rapidly evolved into a brand embodying the essence of beauty. Through pioneering innovations in skincare, makeup, and fragrances, Lancôme has continuously redefined beauty. At the heart of its brand philosophy is 'Fearless Optimism'—the courage to believe in the future and forge one’s own path, no matter the circumstances. Lancôme’s history is one of relentless pursuit of beauty and groundbreaking innovation, empowering every woman worldwide to embrace her beauty with confidence and share her strength.

Operating in 135 countries, Lancôme delivers refined services and iconic products through approximately 20,000 beauty advisors at retail locations worldwide. By fusing scientific expertise with a deep understanding of women’s needs, Lancôme continues to create unique innovations where skincare, makeup, and fragrances complement one another. Lancôme supports every woman in shining with confidence and shaping a happier future.