Matsuya Co., Ltd. (Headquarters/Factory: Niigata City, Niigata Prefecture; President: Yoichi Matsuno) is pleased to announce the launch of two new chip products for adults, building on the success of our "Yachai Chips" snack for infants, which has surpassed 2 million units in cumulative sales.

Scheduled release date: Late May 2026

Product Overview Lineup "Mushroom Chips for You" (Mushroom-based chips) Made primarily from domestic mushrooms, providing a two-day supply of Vitamin D essential for immune care. In addition to domestic mushrooms such as King Trumpet (Eringi), Maitake, and Buna-shimeji, we use "Hanabiratake" (Cauliflower mushroom), which is rich in Vitamin D. One 20g bag allows you to easily and deliciously consume the equivalent of 100g of fresh mushrooms.

"Chicken Breast Chips for You" (Chicken-based chips) Made primarily from domestic chicken breast, providing a solid supply of protein essential for maintaining health. These are non-fried, low-fat chips that we have carefully hand-baked rather than deep-fried. One 20g bag contains approximately 10g of protein, making it a delicious snack to support body maintenance and overall health.

Commitment to Quality We use only domestic ingredients and handle everything from raw material processing to final production in our own factory. Our unique "Flavor Roasting Method" uses specialized "scissor-baking machines" to hand-bake the chips, condensing the natural umami of the ingredients. They are non-fried, gentle on the body, and feature a crispy texture.

Shelf Life 1.5 years

Net Content 20g

Sales Information Scheduled to be sold at drugstores, malls, and our official e-commerce site nationwide. * E-commerce site: [Rakuten Ichiba] https://www.rakuten.co.jp/niigata-matuya/

Inquiries Matsuya Co., Ltd. Planning and Sales Department: Fujiyama e-mail: [email protected] Tel: 025-387-3325 / Fax: 025-388-7413

We craft each and every piece with care! (Image caption: In front of the new factory)

FACT BOX

  • Source: PR TIMES
  • Category: News