[Nikkei Cross Trend] 2026 'Customer Happiness' Brand Ranking Released

Nikkei BP announced the '2026 Customer Happiness Ranking' on June 1, 2026, through its specialized marketing and innovation media, Nikkei Cross Trend. In partnership with the Fan Research Institute of Fanbase Company, Nikkei Cross Trend conducted a large-scale survey using a new metric called 'Customer Happiness,' which measures how much happiness a company or brand brings to consumers. This is the third annual survey, following those in 2024 and 2025, and the scope has been expanded to 241 brands. The results for the top 50 brands are now available in a special feature. In addition to customer happiness, the survey analyzed various factors such as fan sentiment, recommendation intent, retention intent, and stock purchase intent. The survey was conducted online among men and women aged 18 to 69 nationwide, gathering 262,173 valid responses in the first phase and 28,261 in the detailed follow-up.