Nikkei BP Launches Video Ads on Major JR Lines from June 8: Weekly Delivery of Curated Features and Articles on Key Topics

Nikkei BP Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Tetsuya Iguchi) will launch transit advertising (door-top vision, a type of in-vehicle signage) from June 8, 2026. This initiative introduces recommended special features and popular articles, carefully selected by Nikkei BP, which operates approximately 40 media outlets including 'Nikkei Business', 'Nikkei Trendy', 'Nikkei Woman', and 'Nikkei Entertainment!', through video. It will deliver timely information that should be noted now, on a weekly basis. The videos can be viewed on in-train vision screens on 10 major JR East lines and related routes from the first train until 10:00 AM. The first installment, from June 8 to 14, will feature a video about the talked-about work 'In the Megachurch', which won the '2026 Booksellers' Award'. This work features three narrators from different generations and positions. Set in the fandom economy, it explores 'what moves people in today's world'. It became a major topic immediately after its release, being featured in various media and on social networks. It also won the 9th 'Miraiya Novel Award' and the 2nd 'Have You Read That Book? Award'. Curated content will be released sequentially from June 15 onwards, so please pay attention to the door-top vision when you board! For inquiries regarding this release, please use the inquiry page on Nikkei BP's corporate website (https://www.nikkeibp.co.jp/faq/). Please refrain from asking station staff. *The broadcast schedule is subject to change or cancellation without notice.