Popular Manga Artist Suzuki Miso's 'Hinano Kurotori's Marketing File 03' Released ~ Learn Marketing for Hot Topics like Extreme Weather, J.League, TikTok, and Music Live Concerts Through Manga! ~

Nikkei BP (Headquarters: Minato-ku, Tokyo; President & CEO: Tetsuya Iguchi) announced the release of the new book 'Hinano Kurotori's Marketing File 03' by popular manga artist Suzuki Miso on Friday, June 12, 2026.

Published on June 10, 2026, the price is 1,980 yen (tax included). Purchase page: https://www.amazon.co.jp/dp/429621036X#

This work is the third volume in the popular manga series on learning marketing, serialized in Nikkei Trendy. Each chapter is self-contained, allowing readers to start from any volume.

How can marketing be successful? What are growing companies doing? Based on various corporate case studies published in the specialized media for marketing and innovation, 'Nikkei Cross Trend,' you can learn in a fun and easy-to-understand manga format.

The protagonists of the manga are Hinano Kurotori, a young employee in the marketing department of a certain company, and her boss, Manager Shinichi Miobae.

What is the marketing strategy of the J.League, which is increasing its attendance? Why was the Osaka-Kansai Expo successful? How is the concert business for music artists changing now? How should marketing be done in extreme weather conditions as hot summer periods lengthen? What is the current state of TikTok, the motorcycle market, and youth consumption? How will future consumption trends change, and what products and services will sell? Hinano and Miobae will uncover these secrets.

Manga Chapters Included (Total 276 pages, all color) ● In-depth Analysis of J.League's Marketing Strategy: What Reforms Attracted Back Lost Fans? ● Why Did the Osaka-Kansai Expo Attract People? ● The Forefront of the Concert Business: What Was BABYMETAL's Successful Strategy? ● What Was the Story Depicted on Nissin Cup Noodles' Product Packaging? ● TikTok Shop Sales Guide: In-house Operation or Influencer Collaboration? ● Unpopular Price Hikes vs. Beloved Price Hikes: Three Points for Raising Prices ● Predicting Hit Products: What Are the Six Consumption Trends? ● Why Did the Slumping Motorcycle Market Revive? Tracking the Current State of LUUP ● Extreme Weather Marketing: What is the Temperature at Which Chicken Breast Sells Best? ● What is 'Menpa,' Prioritized Over 'Taipa'? Changes in Consumption Due to Digital Fatigue

Purchase page: https://www.amazon.co.jp/dp/429621036X#

【Author Profile】

Suzuki Miso Born in Shimoda City, Shizuoka Prefecture in 1963. Left the Oil Painting Department of Tokyo University of the Arts. Transitioned from a game magazine writer to a manga artist, giving him expertise in games and computer hardware. Known for manga depicting the behind-the-scenes of industries. Has written in a wide range of genres, including stories, reports, and manga for junior high school science textbooks. Major works include 'Antatchaburu,' 'Nana no Literacy,' 'Zeni,' 'Gekai Shuraku Onsen,' and 'Manga de Wakaru Kagaku Shiki.' Permanent Director of the Japan Cartoonists Association.

Contact Information

For inquiries regarding the content of this press release, please contact the Nikkei Cross Trend editorial department (Phone: 03-6811-8916, Inquiry Form: https://support.nikkeibp.co.jp/app/ask_0301/p/218). For interview requests, please use the inquiry page on Nikkei BP's corporate website (https://www.nikkeibp.co.jp/faq/).

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